40 percent of the car buyers want to buy an electric vehicle

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40 percent of the car buyers want to buy an electric vehicle-percent

Great desire for another car, and like with electric drive: The Germans have not lost love to the car in Corona times, so the tenth study “Trends in the car purchase 2021”. Because 40 percent of the persons surveyed are very concrete with a car purchase in the coming 18 months, the second highest value since the first raising of the study in 2003. At the topic of electromobility, customer requirements are growing at range and short load times. At the same time, the willingness increases to pay more for an electric car.

“The car has lost nothing of his attraction,” says Patrick Wendeler, CEO of Aral. “The interest of customers on a new car was rarely as high as today and the willingness grows to pay more for new drive technologies. For us a clear sign that the e-mobility will continue to win.”When choosing the drive systems Dr sees Dr. Peter Sauermann, head of Aral Research, the industry before a paradigm shift: “The study shows that car rides are open-minded for alternative mobility concepts. Electrified drives are now equal to diesel and gasoline at the purchase interest.”

The petrol station operator ARAL sets up the representative study “Trends in the car purchase” (as a PDF linked) in the two-year rhythm and asks carefides to their preferences in the car purchase and their attitude to mobility topics. Due to the long history of the survey with ever-recurring questions, long-term trends can reliably distinguish from fashionable episodes and the mood is reflected among the car purchases separately.

The focus of the 32-page study of gas station market leaders at a glance:

The car dealer can build on a high interest: The fundamental purchase interest of 40 percent has been slightly exceeded since the first raising of the study only once in 2017. In the years between 2003 and 2013, however, this was only between 18 and 26 percent. Interesting part aspect: While at the previous study from 2019, the participants still almost equally had a new car or used car on the shopping list, there are now a clear favorite: 19 percent of the buying interested ones wish to be a new car – that corresponds to a significant increase in 5 Percentage points compared to the survey of 2019. In contrast, the interest in a used car from 12 to now 10 percent decreases. Thus, the used car remains only rank 3 on the list of priorities, as 11 percent of the participants would like to give preference to an annual car.

Change at the top at the brand selection: At the top of the favor of the buyers are now Audi and Volkswagen with a consent ratio of 14 percent. For BMW, a small reset from 14 is enough to reach 13 percent compared to the 2019 study to submerge the pole position. Behind the top trio follows Mercedes with a clear residue. Former volume brands like Ford and Opel are now at the level of Skoda and Tesla.

Paradigm change in the preferred drive types is imminent: At the survey in 2019, two-thirds of the car rides still on diesel or gasoline motors. Meanwhile, the balance of power between conventional drives and alternatives such as hybrid or electric motor is almost balanced. Every fourth (27 percent) wants to raise a hybrid vehicle. The interest in a purely electrically operated vehicle has more than doubled within two years to 15 percent. By contrast, other options such as natural gas or autogas have almost disappeared in insignificance.

40 percent of the car buyers want to buy an electric vehicle-buyersAral

The requirements for the everyday use of e-mobility increase: Two years ago, the average expected electric range was still 531 kilometers, today it should be significantly more at 680 kilometers to the next loading stop. At the minimum distance, the scissors between the real offer and customer requirements are thus further apart. The situation is similar to the loading period: For 63 percent of the participants, the pain limit is 30 minutes or significantly below. Only 31 percent would accept an hour or longer.

Additional expenses for e-mobility become salonable: If the desired model would also be available as a pure stromber, buying interestees would accept a significantly higher purchase price compared to vehicles with conventional drive. 7085 euros are on average. Two years ago, the accepted multi-expenses were only at 3210 euros. For the first time in the current study, it was also queried whether the potential electric car purchase depends on the environmental bonus. 88 percent of the participants agreed. 62 percent would buy an electric car without state promotion.

40 percent of the car buyers want to buy an electric vehicle-buyersAral

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3 thoughts on “40 percent of the car buyers want to buy an electric vehicle”

  1. Jaja, love overestimated reach. If someone addresses one, at his e-car, then first asked how far that comes. The 260km of our e-up are completely sufficient for everyday life and can be achieved at pace 100 on long-distance. Of course I would like to drive a little faster, so 120 would be enough. Faster I did not drove with my hybrid earlier. But the charging power is not enough to convert the speed advantage into a speed advantage. I find it completely acceptable to make a charging break all 200km. My experience is that travel has become much more relaxed. You enjoy the ride instead of stresses. The next trip car could I introduce with a M3 SR. The range is completely sufficient.

    Interesting would be to pay with such a survey which surcharge people for 100km more reach would be ready to pay. This willingness is extremely low for me. Z.B. Offers a model 3 LR Ca. 150km range for 10.000 € more. My e-up has me 13.000 € Costed. Should I seriously put the value of a small car on the table for 3 charging stops? I have the feeling that too many people tackle the topic too emotional.


  2. The study actually shows what the Lord Duessmann has forecasted by Audi times. First, we need bigger batteries to convince people to convince. Later, the batteries become smaller when people realize that they do not need that.
    But Kia and Hyundai are also at the right path at 800V and 18min charging time. I hope VW also swings to 800V with the MEB.


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