After the first E-Lamborghini 2028, the Urus should also be purely electric

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After the first E-Lamborghini 2028, the Urus should also be purely electric-e-lamborghini

Lamborghini’s first electric car is known to be an all-new 2+2-seat crossover, due for release in 2028. Now CEO Stephan Winkelmann has revealed some more details about the electrification strategy of the Italian sports car brand. Accordingly, the second electric car of the brand with the beefy bull in the emblem will be a second-generation fully electric Urus SUV.

Winkelmann also gave the British Autocar news about the first electric Lambo. Accordingly, the electric car should differ radically from any previous model of the brand. The approach with which the electric car is being developed is clear and prudent, says Winkelmann: “Of course, because we say: ‘Yes, electrification is part of our future’. And prudent because we say: ‘It’s a completely new car, and our fourth model’”. It is to be placed in a segment in which Lamborghini has not been represented for a good four decades: a 2+2 or. Four-seater coupe with slightly higher ground clearance, in short: a crossover.

The last 2+2 Lamborghini produced was the Urraco. A coupe, which adopted 1979 from the model range. The only cars with more than two seats produced since then are the LM002, a bulky and angular SUV of the late 1980s, and the current Urus SUV.

Winkelmann said that the development of the brand’s first pure electric car should start later this year. Before that, a few questions should be clarified, such as the exact vehicle concept, the body shape and the planned production volume and sales prices. “If everything goes according to plan, we will start the project by the end of this year,” said the Lamborghini boss.

“It is clear that the car has to be a real Lamborghini”

Winkelmann was clearer with regard to what the starting point for the e-model is. It has to match the brand’s DNA: “It’s clear that the car has to be a real Lamborghini”. During development, the Italians have the great advantage that they are not set up alone and can access platforms, batteries and electric motors from the VW Group. Lamborghini is part of the Audi brand within Volkswagen. Lamborghini should also stock up on parts from outside the group, Winkelmann clarifies.

The British luxury brand Bentley, which also belongs to the VW Group, wants to use the premium-oriented Artemis platform, which is currently being developed at Audi, for its first electric car. The first electric car based on Artemis is to be a fully electric A8 successor, which could be due as early as 2024. It’s entirely possible that Lamborghini could try to reduce development times and costs by using the same architecture.

“The Urus will be fully electrified”

After the introduction of the first electric Lamborghini, the larger Urus will also be trimmed to be fully electric for its second generation. “The Urus will be fully electrified,” Winkelmann confirmed, adding that it will be “a completely new car” in its next generation. Plans for an offer of internal combustion engines should no longer be pursued. The electric Urus is expected to be on the market after 2029.

Of course, Lamborghini remains committed to its super sports car offering and will introduce hybridised successors to the Aventador and Hurac├ín over the next two years. Winkelmann says that there could possibly be means of maintaining their combustion engines in the longer term: “We don’t know what will happen. It could be that we have a longer hybridization phase for the supercar business, if allowed by homologation, sustainability rules and maybe synthetic fuels. This is a door that we are leaving open so far.”

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1 thought on “After the first E-Lamborghini 2028, the Urus should also be purely electric”

  1. I’m curious to see how Lamborghini’s sales will develop over the next few years 😉
    But there are also a handful of egomaniacs who pay 1.8 million for a Rimac.
    But I always enjoy looking at vehicles like this.
    When David changes employers…. 😉


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