Nissan introduces itself for the future: With “Nissan Ambition 2030“, the Japanese automotive group presented its new long-term corporate vision. As more and more sustainable companies, Nissan wants to use for a cleaner, safer and integrative society. In addition to a novel customer experience, an intelligent ecosystem for integrated mobility should be built up.
In the next ten years, Nissan will launch new electrified vehicles and technological innovations and expand its activities worldwide. Thus, the NISSAN VISION should contribute to the corporate goal of offering climate-neutral products throughout the life cycle by 2050.
“Companies play an increasingly important role in tackling social needs. With Nissan Ambition 2030, we will promote the new age of electrification, develop technologies to reduce CO2 emissions and develop new business opportunities. We want to make Nissan a sustainable company appreciated and used by customers and society.”- Makoto Uchida, CEO Nissan
As a pioneer Nissan has made the electromobility with salonable and invested in building charging infrastructure and energy management. The electrification is also the focus of “Nissan Ambition 2030“: the company wants to accelerate the further electrification of its model portfolio and the frequency of technological innovation. In the next five years, investments of two trillion yen (around 15.5 billion euros) are provided for this purpose.
By fiscal year 2030, a total of 23 new electrified models are to be introduced, including 15 pure electric cars, the manufacturer in a current message. The electrified vehicles should then make up more than 50 percent of the global total sales of Nissan and Infiniti.
With the introduction of 20 new models with electric or electrical or. E-POWER drive wants Nissan to increase the e-share until the financial year 2026 in all major markets: in Europe to more than 75 percent of total sales, in Japan to more than 55 percent of total sales, in China to more than 40 percent of total sales , in the USA to more than 40 percent until the financial year 2030.
“We are proud of our many years of innovation history and our role in the fully electric revolution. With our new vision, we continue to drive the faster transition to electric cars: we want to inspire customers through an attractive offer that promote acceptance for e-cars and create a cleaner world, “says Nissan Coo Ashwani Gupta.
The company has also introduced three new concept vehicles with the Nissan Ambition 2030: the ultra-light convertible concept max-out, the maximum comfort trimmed leisure and family van slang-out as well as the particularly off-road-enabled pickup surf-out. They embody the next generation of the electrified future and have smart technologies that should contribute to an even better driving experience. The studies show the possibilities that Nissan wants to offer a wide range of new, advanced vehicles and ecosystems.
New innovations for more efficiency
Nissan also wants to simplify access to safe and innovative mobility. The Japanese car manufacturer wants to develop the lithium-ion battery and also introduce a cobalt-free technology to reduce costs by 65 percent by the financial year 2028.
Until then, Nissan electric vehicles should also be rolled on the market with the company’s own solid-state batteries (All-Solid-State-Batteries – ASSB), a corresponding pilot movement is to be created at the 2002 financial year near the global headquarters in Japanese Yokohama. ASSB should improve performance and range and to shorten the loading time by one third, which should further increase the attractiveness of electric cars and make them realizable in all vehicle segments. Nissan expects the cost of battery packs through ASSB until the fiscal year 2028 to $ 75 (around 67 euros) per kilowatt hour (kWh) sink. In perspective, the company even strives to reduce $ 65 (around 58 euros) per kWh to achieve equality between electric cars and petrol in the future.
In order to satisfy the growing demand for E cars, Nissan wants to build a global battery level system. In cooperation with various partners, global battery production capacity will first be expanded to 52 gWh by fiscal year 2026 to increase to 130 gWh within four more years.
In the course of “Nissan Ambition 2030“, advanced driver assistance systems and intelligent technologies are to be made available even more customers accessible. Propilot partially automated driving is expected to be used until the financial year 2026 in more than 2.5 million Nissan and Infiniti models. The company successively develops its autonomous driving technique – even by Lidar systems, which will have all new model generations until the financial year 2030.
In order to meet the different transport needs in different countries, Nissan wants to work with several partners most suitable for the different needs. New services should enable more efficient mobility in cities and more sustainable mobility in the country.
Global ecosystem for mobility
In addition to new technologies, Nissan wants to locate the areas of manufacture and procurement to increase the competitiveness of its electric cars. Analogous to the UK EV Competence Center “EV36Zero” are planned further locations in the markets Japan, China and the USA. EV36Zero is a fully integrated production and service ecosystem that combines mobility and energy management with the goal of CO2 neutrality.
Decisive are the most sustainable vehicle batteries as possible. Based on its years of experience in reprocessing and recycling together with 4R Energy, the company also wants to build battery editorial treatment facilities outside of Japan (already in 2022) and in the US (until 2025). These measures promote a circular economy in energy management. In addition, Nissan wants to fully market his vehicles-to-everything and home battery systems in the mid-2020s. By 2026, up to 20 billion yen (154.7 million euros) should be invested in the charging infrastructure.
In order to meet the increase in innovation again, Nissan wants to set more than 3,000 employees worldwide in research and development. The current workforce receives training and (further) qualification measures. The company will also expand cooperation within the Alliance in order to enable cost savings and shared know-how in areas such as CO2-neutral technologies, electrification, software and services.
In addition to the transformation plan Nissan Next, the company strives for a consolidated operating profit margin of more than five percent in the long term.
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