Brand boss Griffiths: Cupra will be a purely electronic brand from 2030

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Seat, on the other hand, should concentrate on combustion engines and plug-in hybrids

Brand boss Griffiths: Cupra will be a purely electronic brand from 2030-boss

On the occasion of the launch of the UrbanRebel Concept In the new Cupra City Garage on Munich's Odeonsplatz, Cupra boss Wayne Griffiths announced that the brand should become a purely electric brand from 2030.

Three models have already been determined: The Born will start this year, the series version of the Tavascan SUV study will follow in three years and the UrbanRebel will go into series production in 2025 – under whatever name. Seat, on the other hand, should concentrate on combustion engines and PHEVs.

"Our ambition is to become a fully electric brand by 2030. We will bring the Cupra Born onto the market this year, followed by the Cupra Tavascan in 2024. (…) Meanwhile, Seat will continue to focus on hybrid vehicles and highly efficient combustion engines focus." (Cupra boss Wayne Griffiths)

Seat is responsible for the development of the "fully electric urban vehicle family", VW for the development of the platform and Cariad for the development of the software. The aim is to produce more than 500,000 vehicles per year in Spain for various brands of the group from 2025 onwards. Recently it was rumored to have been said, Skoda is responsible for the development, while Seat should only build the cars.

In addition to Cupra, VW also presented a study of the planned electric B-segment vehicles at the IAA, although the ID.Life is more SUV-like. Together, the Cupra UrbanRebel and the ID.Life are supposed to illustrate the span of the shortened MEB platform. At 4.08 to 4.09 meters, both studies are about as long as an Opel Corsa-e.

Brand boss Griffiths: Cupra will be a purely electronic brand from 2030-electronic

Cupra UrbanRebel Concept

Brand boss Griffiths: Cupra will be a purely electronic brand from 2030-cupra

VW ID.Life Concept

So far, in addition to the Born that can already be ordered, Cupra sells four models that are available as pure combustion engines and partly also as PHEVs, namely Cupra Leon, Cupra Leon Sportstourer, Cupra Ateca and Cupra Formentor.

More about the IAA and the exit from combustion engines: Brand boss Griffiths: Cupra will be a purely electronic brand from 2030-griffiths Munich IAA Mobility 2021: The electric highlights

Brand boss Griffiths: Cupra will be a purely electronic brand from 2030-griffiths These automakers are switching entirely to electric drives

The Cupra Born can already be ordered and series production in Zwickau has already started. The car will then be delivered from November. Griffiths recently announced at the company's annual press conference that the Tavascan study presented at the IAA in 2019 will go into series production in 2024. The SUV based on the MEB is an equivalent to the VW ID.4 and Skoda Enyaq.

Picture gallery: Cupra Tavascan Concept

Brand boss Griffiths: Cupra will be a purely electronic brand from 2030-boss

Source: Cupra

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