Daimler: “E-mobility does not happen at some point, but now”

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Mercedes-Benz puts the course for the mobility of the future: until the end of the decade, the brand wants to be ready to become fully electric – everywhere where it allows the market conditions. From 7. until 12. September, the Stuttgart Group at the IAA Mobility 2021 in Munich shows the entire range of its current and future electromobility portfolios: from the compact model to the performance luxury sedan up to the elevation sedan. At the IAA, five fully electric models celebrate their world premiere. The CEO of Daimler AG, Ola Kallenius, told in a division published by the manufacturer itself more about the new models and the electro strategy of Mercedes-Benz.

“This year’s IAA is all about electromobility: Electromobility does not happen at some point, but now,” says Kallenius. The industry combines and show “the future of mobility”. This is “a signal of the departure”. The five world premieres of Mercedes-Benz are the new EQE, “so really from the middle of our portfolio,” says Kallenius. Then there is a first purely electric AMG with the EQS 53. Then there would be “a concept for a Mercedes Maybach EQs and a concept car for an electric G class, so Concept EQG”. And for the Smart fans, Daimler brings outlook the new fully electric generation of the city’s glitter, which starts the market next year.

Killenius says the automotive industry is still a growth industry despite all difficulties such as corona and semiconductor scarcity as well as social and political changes towards more environmental protection. “Demand for individual mobility is unbroken,” said the Daimler boss. At the same time, the “big trends of decarbonization and digitization” accelerate, he explains. This is also reflected in the manufacturer’s strategy: “A full strategic concentration on electromobility and networked vehicles.”

“We want to be technology leader in the luxury segment”

The claim of Mercedes is to “be a technology leader in the luxury segment”. From 2022, “all segments in which Mercedes is on the road have electrical cars on offer”. And for 2025, the manufacturer wants to have an electrical variant in the program for each model. “The way towards electromobility accelerates with Mercedes,” says Kallenius.

A special highlight of the IAA Mobility is the world premiere of the fully electric business limousine EQE: “The E-Class itself was always the heart of the Mercedes portfolio,” says Kallenius. The car has “a lot of genes from the larger brother EQs” offered, offering a “great range up to 660 km after WLTP standard” and could “shop very quickly – up to 250 km in just 15 minutes”.

“As an old AMG fan,” says Kallenius, who has worked for a few years at AMG, he looks “of course on the EQS 53 AMG – and there is performance in the foreground”. The model has “a peak performance of over 760 hp”. Nevertheless, the car should also have a good reach of just under 600 km at WLTP. Currently, Daimler also work on a series development for a fully electric G-class, “which of course also be terrainable and get a spectacular drive,” says Kallenius. He does not want to reveal more. It should definitely be “a true G”, “but without emissions”.

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1 thought on “Daimler: “E-mobility does not happen at some point, but now””

  1. Everything is beautiful and right. But now it has to be this claim “we want to become a technology leader”? Unfortunately, Mercedes is certainly not. For years too late, without own battery production can not be spoken by Technology Tour. And to be completely electrified by the end of the decade, it is not possible to do so right along with the statement: “The electromobility is now taking place”. After all, at some point there is an electric Maybach, … exactly thereafter the world has been waiting. I do not want to stalk, but these sayings of the German car manufacturers are personally pretty much on the mind.


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