Design: Why Toyota is flopping in Germany

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Why Toyota is flopping in Germany

Design: Why Toyota is flopping in Germany-flopping

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The Aygo is the smallest in the Toyota model range. It is almost identical to the Citroën C1 and the Peugeot 108. The second generation has been on the market since 2014. Offered the small car is only available as a 1.0 gasoline engine with 69 hp. Starting price: 9,950 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-flopping

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The first generation of the Yaris came on the market in 2011 and was revised again in 2014. The small car is offered in two petrol versions (1.0 with 69 hp and 1.33 with 99 PS), as a diesel (1.4 D-4D with 90 PS) and as a hybrid with a total of 100 PS. Starting price for the smallest petrol engine: 11,990 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-Aygo smallest Toyota model range

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Toyota has been selling its Corolla again in Germany since 2014. The notchback sedan from Turkish production complements the compact family of the brand at a price of 18,400 euroshe currently consists of the five-door Auris and the Auris station wagon. In the basic version, the four-door is powered by a 99 hp petrol engine.

Source: Toyota

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Three years after the market launch, the Japanese have revised the Auris, their second most popular model in Germany after the Yaris. There is, for example, a completely new one, only 1.2 liter gasoline engine that wants to shine with 116 hp and an average consumption of 4.7 liters / 100 kilometers. Or the 1.6-liter diesel with 112 hp (4.3 liters) from BMW. However, more than half of all previous Auris buyers have opted for the hybrid model, which is why the combination of 1.8-liter gasoline engine and electric motor has been further refined. Starting price: 15,990 euros for the cheapest petrol hatchback, 17,190 euros for the station wagon called Touring Sports.

Source: Toyota

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The renewed Toyota Avensis celebrated its premiere at the Geneva Motor Show in early 2015 and has been available from dealers since then at a base price of 23,640 euros. This changes after the facelift of the mid-range model, which includes optics, engines, comfort and safety equipment, has nothing to do with the price. The station wagon version still costs 1000 euros extra.

Source: Toyota

Design: Why Toyota is flopping in Germany-toyota

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The Toyota Verso, which is based on the Avensis, has up to five individual seats in the rear, all of which can be easily lowered into the loading floor. The third row of seats costs 650 euros Auf price. It is offered with two petrol (132 and 147 hp) and three diesel engines (112, 177 and 150 hp). Starting price for the cheapest gasoline engine: 21,200 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-flopping

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When the first generation of the Prius hit the market in 1997, it was the first mass production model with a built-in hybrid engine. The fourth generation of the hybrid icon is now on dem market. A 1.8-liter petrol engine with 98 hp and the electric motor with 72 hp work under the hood. The manufacturer specifies the total output as 122 hp. Base model: 28,150 euros.

Source: Toyota

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Toyota calls Prius Plus the more practical variant of its mid-range model. A modified roof layout, more wheelbase and a higher rear create space for a third row of seatse. That makes the Prius Plus the first seven-seater with hybrid drive. Base price: 31,500 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-design

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The Toyota GT86 is identical to the Subaru BRZ. The coupe is powered by a 200 hp two-liter boxer engine. Since May 2015, the GT86 has been in a puristic Basisversion offered. The new “Pure” variant dispenses with standard equipment such as xenon lights, automatic air conditioning and cruise control, but slips in price to 28,900 euros. Compared to the standard model that is still available, this means a saving of 1850 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-Aygo smallest Toyota model range

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When the Toyota RAV4 was launched in 1994, it was the pioneer among compact SUVs. The revised fourth model generation is now available. It is either with eiA diesel with front-wheel drive (143 hp) or with three different all-wheel drive versions. Base price for the front-wheel drive: 27,290 euros. A hybrid variant with 197 hp has also been available since the beginning of 2016. Starting price: 31,990 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-flopping

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Rigid rear axle, ladder frame and differential lock – this is how the Land Cruiser, the off-road classic from Toyota, comes from. It has been built since 1951. Toyota has the sitedewagen equipped with a new diesel engine. The 177 hp 2.8-liter four-cylinder replaces the previously offered 3.0-liter four-cylinder with 190 hp. Another new addition to the range is an optional six-speed automatic which replaces the old five-speed box. The off-roader still has a manual six-speed gearbox as standard. The three-door Land Cruiser is available from 40,240 euros, with five doors from 43,090 euros.

Source: Toyota

Design: Why Toyota is flopping in Germany-Aygo smallest Toyota model range

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The Toyota Hilux is the best-selling pick-up in the world. The eighth generation was presented in Thailand in spring 2015. The new edition of the bestseller pickup truck is kaNecessary, modern and homely. The engines are also new. Instead of the familiar 2.5 and 3.0 liter engines, there are now 2.4 and 2.8 liter diesels with performance values ​​between 162 HP and 177 HP, combined with manual and automatic transmissions and optional all-wheel drive technology. The prices are slightly above the previous level, starting at 22,143 euros.

Source: Toyota

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The Toyota Mirai fuel cell car has been on the market since September 2015 at prices starting at 78,540 euros. In Europe, the electric sedan is initially only available in GroGreat Britain and Denmark offered. The Scandinavian country is rather insignificant as a car market, but has a well-developed network of hydrogen filling stations.

Source: Toyota

Toyota may build reliable models, but the world’s largest automaker lacks good design. A small SUV is also overdue. On the other hand, the cooperation with BMW is making progress.

Toyota stands for hybrid and reliability. Both of these are really not bad prerequisites for sales success. But it is precisely in the environmentally conscious car market of Germany that the world’s largest vehicle manufacturer is weakening. The drop in sales here is over 15 percent.

In 2014, Toyota was only able to sell 70,408 vehicles in Germany. This is by no means causing concern at the Toyota City headquarters in Japan. Because in relation to global sales, Germany as a market only accounts for 0.7 percent. The industry giant would hardly feel it if a Toyota were no longer sold in Germany.

Quite a few blame the design for the ailing performance. Mazda and the Koreans Kia and Hyundai are currently showing how to press more dynamism into the sheet metal. Tom Fux, Managing Director of Toyota Germany, does not contradict: "We have to charge our brand with more emotions."

Toyota Avensis is futuristic and old-fashioned

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From the end of June refreshed at the dealer: the Toyota Avensis, here in the Combi version. The mid-range car has gained further …

Source: Toyota

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… for example in the interior. Above all, Toyota would like to score with better material appearance. Outwardly there is also one …

Source: Toyota

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… striking difference. Because the redesigned Avensis is reminiscent of Toyota’s spacey hydrogen car Mirai, which is already being sold in Japan. So futuristic …

Source: Toyota

Design: Why Toyota is flopping in Germany-design

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… it doesn’t matter when it comes to the circuit. The setting looks old-fashioned in terms of design, and opinions have always been divided on the CVT transmission, as offered with the gasoline engines. The new diesels are only available as a manual switch. When the stowage volume occurs …

Source: Toyota

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… The Avensis with its 543 liters of the estate version clearly lags behind the top dog in the segment: The VW Passat shines here with 650 liters. Therefore …

Source: Toyota

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… The Japanese, which is also available as a sedan, has a front collision warning, emergency brake assistant and autonomous emergency braking function on board as standard, which is not the case with the competitionl is taken for granted. Toyota leaves it at the prices …

Source: Toyota

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… at the old one. The previous basic prices of 23,640 euros for the sedan and 24,640 euros for the station wagon are retainedar a bit cheaper.

Source: Toyota

In addition to a more appealing look, this should also be achieved through more motorsport activities. “After all,” says Fux, “30 percent of all Dakar rally vehicles have our emblem.” The return to the World Rally Championship (WRC) should take place in 2017.

Toyota is taking a big step forward with the Mirai. The sedan, which has been on sale in Japan since December 2014, is as visually independent as it is technically. Under the sheet metal cladding is a highly efficient fuel cell drive that is said to be 95 percent cheaper than in the test vehicle Highlander Fuel Cell.

Now is the time for Toyota to target certain markets with the Mirai as the first mass-produced fuel cell vehicle. The rollout began in the United States two months ago. In autumn it’s Denmark, Germany and Great Britain.

No compact SUV on offer

“The infrastructure and customer acceptance are right here,” says Fux, explaining the European selection. The managing director of Toyota Germany sees the Mirai as one of the most important pioneers in the automotive industry and wants to offer the fuel cell model to us for 78,540 euros. A brave step, there is also a Mercedes S-Class for the money. The Mirai is built in Motomachi near Yokohama, Toyota’s first ever factory. The sales target for 2016 is 1500 units.

The new RAV4 will arrive this year. A hybrid version is planned for 2016. With the SUV, Toyota was once considered a trendsetter. It is incomprehensible why the brand currently has nothing to offer in this segment. Dealers are registering increasing demand and have to let customers move to Opel (Mokka), Renault (Captur), Peugeot (2008), Nissan (Juke) and now also Mazda (CX-3). It can be heard that Toyota does not want to counter with a city crossover until 2017.

The Japanese manufacturer clearly holds pole position when it comes to hybrids. Over seven million vehicles have so far been sold with this technology. "28 percent of all Toyotas sold in Europe have hybrid drives," says Karl Schlicht, Vice President Toyota Motors Europe (TME), and has announced that the next Prius (fourth generation) will not only have an even more economical drive, but also more agile driving dynamics.

This BMW emits nothing but water vapor

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The BMW engineers initially implemented the fuel cell in an i8. The first prototype with road approval and the corresponding drive is …

Source: BMW

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… the BMW 5 Series GT, which the manufacturer has now presented to the public. The car stores its fuel in …

Source: BMW

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… a tunnel tank that is over two meters long and holds frozen hydrogen gas for a range of over 500 kilometers. This means that the car can go much further than most conventional electric cars that get their electricity not from a fuel cell but from a battery. Refilling too …

Source: BMW

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… from hydrogen takes much less long than recharging e-cars at the socket, which often takes hours: namely only five minutes. Only W escapes from the exhaust while drivingwater vapor, there are no more harmful emissions. However, a new problem arises because …

Source: BMW

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… So far there are hardly any hydrogen filling stations. To reload the 5 Series GT, BMW had brought a tanker truck. Many manufacturers wait with the market launch until there is more Zapfpillars exist, including BMW. On the other hand, there is no need for refueling facilities when there are no cars on the road. A classic chicken and egg problem. Nonetheless, the industry plans to expand the pathetic infrastructure.

Source: BMW

Another plug-in variant is planned. The Prius will make its trade fair debut at the Tokyo Motor Show at the end of October. The Prius Plus is also considered to be set. In contrast, the Land Cruiser V8 receives a minus sign. The rough terrain with eight-cylinder does not meet Euro 6 and is no longer offered in Germany. The successor to the Proace is on the agenda for 2016.

The model for trade, craft and trade is manufactured together with the PSA group in France. Toyota cooperates with BMW on another level. Both develop a sports car and share the costs. While the Japanese come up with a coupe, the Germans use the platform for their next Z4 Roadster. Bayern are also receiving support from Japan when it comes to hydrogen. Toyota is supplying the fuel cell stacks. In return, BMW supplies diesel engines.

Finally, a new modular vehicle architecture called TNGA is supposed to save money on a large scale at Toyota. According to Mitsuhisa Kato, the use of more structurally identical components (model VW) can reduce development costs by at least 20 percent. “In the next five years, half of our cars will be based on this architecture,” promises Toyota’s development board member.

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