E-SUVs do not dominate all of Europe. Nearly.

E-SUVs do not dominate all of Europe. Nearly.-nearly

Matthias Schmidt, automobile analyst from Berlin, has already stated in his previous reports that the “victory march” of electric SUVs in Europe is continuing. But not in all of Europe, as Schmidt reveals in his current observation. In Italy, e-SUVs are being slowed down by small, compact electric vehicles. Three models are leading the electric rebellion.

Although e-SUVs in Europe have a market share of 40.4%, the combined e-offensive of vehicles from the small car and basic sectors also has a constant market share of 30% over long stretches of the year. In Italy in particular, vehicles from this segment dominate the market. Three models stand out in particular: Fiat 500 e, Smart fortwo and the Renault Twingo. These have around 25 of all registered electric cars in Italy (total 66.400 units by October 2021). Speaks very clearly for the fact that the Italian market is primarily for compact models.

To stay with smart, these made it to 29 in the basic segment by the end of October.200 approvals in Europe. These e-vehicles are particularly important for Daimler because they help to achieve the CO2 targets. However, if you consider that in 2004 there were still 133.600 units (combustion engines) were sold and this year they are down to less than 40.000 units, it shows that interest in smart’s micro-electric vehicles is waning. The new, upcoming models of the brand may help to rekindle interest in the market.

In the small car segment, we are looking at a well-known model at the top of sales: the Renault ZOE. This is now celebrating its tenth anniversary on the European car market and was responsible for 36% of sales in its segment. 51.000 ZOE was sometimes approved in 2021. Sales declined by almost 30 percent this year, this is probably partly due to the cannibalization by twingo and other models of the same sector. Among other things, the already mentioned Fiat 500 E.

Let’s look at the lower middle class, this is a significant decline in views of the past year. If this segment was still responsible for almost a third in October 2020 (29.2%) of the paragraph, it brings the lower middle class 2021 to 15.4%. Especially the VW ID.3 Drives sales in this segment, the Nissan Leaf and BMW i3, on the other hand, are invalid. On only two models, the Near Executive sector with the Tesla Model 3 and Polestar 2. On Model 3 accounts for 88% of the segment. With the Polestar 2 and an increasing amount of Model 3s being shipped from China, this sector is undoubtedly a China dependent sector. The new BMW i4 will be the third model to enter this sector in the last quarter of this year. The luxury segment, including the Porsche Taycan and Audi e-tron GT, is responsible for significantly less sales.

Of course, we do not leave the SUV segment unmentioned, even if the importance of the sector was already pointed out at the beginning. It’s probably only a matter of time before it accounts for 50 percent cumulatively. Production of the locally manufactured Tesla Model Y will begin shortly. The majority of the e-car models currently available on the European market are in the SUV segment. 36 models in number and thus almost half of the European e-car models. An announcement.

Period January to October 2021

  • Basic – 11.4 percent
  • Compact cars – 16.1 percent
  • Lower middle class – 15.4 percent
  • Near executive – 13.0 percent
  • SUV/Crossover – 40.4 percent
  • Luxury class – 1.7 percent
  • Commercial vehicle class / minibus – 0.70 percent
  • Other – 1.30 percent

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2 thoughts on “E-SUVs do not dominate all of Europe. Nearly.”

  1. The SUV dominates the electric car because almost no other structure is offered. This may have something to do with the fact that the usual battery in the car floor has a height of 15 cm. Nevertheless, a high overall height is not inevitable. It was simply made easy for the first generation. In addition, they offered what people usually prefer to buy. Namely SUV.

    Before EQS and BMW i4 there was currently only the M3 as a sedan and now a station wagon should come from China at some point. The Taycan is the only sports car. But that will change, the offer will be broader and more colourful. Then you will see where the SUV share levels off.

  2. Zoe, smart EV, BMW i3 these are all technical oldtimers.

    hopefully at least the VW Group will soon start here with a modern ID2 or something

    I fear, however, that Tesla will soon become the market leader in the premium small/compact car segment as well


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