For those who have been following the electric car news and thus the analyzes of automobile analyst Matthias Schmidt for a long time, it sounds like an old story: E-SUVs dominate the European car market. Almost unbroken. At the end of November, the proportion of e-SUVs and electric crossovers was again just under 50 percent. Overall, the segment’s share was over 40 percent in six out of eleven months. An announcement.
At the end of December, the whole thing could shift a bit again. It can be assumed that the Tesla year-end deliveries as well as the market launch of BMW IX will help their part that E-SUV and E-CrossOver could fall below the 40% limit in paragraphs in paragraph. In principle, however, it can be said that the trend will hover around the 50% mark in the coming months. Four of the ten best-selling e-models were SUVs or crossovers. Other market-defining models such as the Nissan ARIYA, Renault Megane e-Tech and other MEB derivatives from the VW Group will follow.
In the basic segment, the smart models are still at the forefront. With 33 so far.200 units sold in 2021 make up 3.3 percent of the entire European car market. These e-vehicles are particularly important for Daimler because they help to achieve the CO2 targets. However, if you consider that in 2004 there were still 133.600 units (combustion engines) were sold and this year they are down to less than 40.000 units, it shows that interest in smart’s micro-electric vehicles is waning. The e-Up was at the VW Group! With around 31.900 units not far behind the smart models in sales. This is followed, at some distance, by the Renault Twingo, which is built on the same basis as the smart forfour.
In the small car segment, we are looking at a well-known model at the top of sales: the Renault ZOE. This is now celebrating its tenth anniversary on the European car market. From January to November 2021, it accounted for 37% of the small car segment (59th.600 units). The volume of this model is likely to fall drastically over the next year as the fleet contracts – which have fueled strong growth – have already been supplied. Renault is also focusing on the introduction of the Megane e-Tech. Stellantis’ industry-matched models – Fiat 500e (38.500), Peugeot 208e (38.200) – ensure more competition in this sector.
Let’s look at the lower middle class, this is a significant decline in views of the past year. While this segment was still responsible for almost a third (29.2%) of sales in October 2020, this segment is likely to bottom out at the end of December 2021. The lower middle class claimed only 15.1 percent by the end of November. With popular models such as the Nissan Leaf or BMW i3 being phased out, the importance should continue to decrease.
The near-executive sector has only two models with the Tesla Model 3 and Polestar 2. The Model 3 accounts for 87% of the segment. With the Polestar 2 and an increasing amount of Model 3s being shipped from China, this sector is undoubtedly a China dependent sector. The new BMW i4 will be the third model to enter this sector in the last quarter of this year. In November, 250 units were already sold. Whereby it is probably about demonstration cars for traders. Xpeng is also expected to enter this sector with its P5.
Traditionally, Tesla dominated the luxury segment with its almost ten-year-old Model S. However, the sector now also includes the Porsche Taycan (12th Gen) based on the same platform.900 units) and Audi e-tron GT (3.900 units). The combined volume of all three accounts for less than 2 percent of the total market. Still, and crucially, it’s probably the most profitable sector thanks to the higher entry price. The Mercedes EQS (730 units), also recently added to the sector, is poised to poach Model S owners as leases come to an end in markets with a high company car share, such as the Netherlands.
Period January to November 2021
- Basic – 11.5 percent
- Small cars – 16.0 percent
- Lower middle class – 15.1 percent
- Near Executive – 12.7 percent
- SUV/Crossover – 40.9 percent
- Luxury class – 1.9 percent
- Commercial vehicle class / minibus – 0.70 percent
- Other – 1.20 percent
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