Electric SUV and e-crossover: top position in the European e-car market

Electric SUV and e-crossover: top position in the European e-car market-e-crossover

The figures from the end of August 2020 are now available and we are able to take a look at the registrations of pure electric cars in the various vehicle segments. At the end of the first six months of 2020, the European electric car market showed that our French neighbors had ranked number one in terms of total sales of electrified vehicles. At the end of July things looked a little different and at the end of August Germany was ranked 16th.076 electrified registrations well ahead of France with 5.604 registrations in the same month. Nevertheless, France continues to exert its influence on the vehicle segments. As in the past month, although not quite as strong.

At the end of August 2020, the Renault ZOE was once again able to claim first place on the European electric car market and with 51.171 ZOE sold the Tesla Model 3 (39.525) in second place in the ranking. However, if you only look at August, you can see that the ZOE was “only” 6.042 times, the model 3 6.Approved 542 times. Nevertheless, the growth compared to the same period in 2019 for the ZOE (+65.7%) looks significantly better than for the Tesla Model 3 (-13.5%).

Automobile analyst Matthias Schmidt indicated that the August 2020 figures were strongly influenced by the French holiday season. Which is ultimately reflected in a lower volume of approvals. Nevertheless, the Renault ZOE was able to claim 77% of the entire small car sector, of which almost half of the total deliveries remained in France. After all, the ZOE is an e-car primarily for the domestic market.

The small car segment also includes vehicles such as the Peugeot e208, the Opel Corsa-e or the new Renault ZOE already mentioned. However, the drop in registrations in France in August in particular has led to the segment falling to a share of 23.90 percent. This made it possible for the electric SUV and e-crossover to claim the top position with a market share of 24.90 percent for the first time. In other words, every fourth e-car registered by the end of August 2020 falls into this segment. In the case of e-SUVs, it can be said that the majority of registrations went to premium models such as the Audi e-tron, the Jaguar I-PACE or Mercedes EQC. However, the main sales driver was the Hyundai Kona Electric.

With the end of the holiday season in France, Schmidt assumes that the small car sector will take the lead again. There will also be another shift, as the near-executive segment will be pushed hard at the end of the quarter. At least that’s the current assumption. As we remember, for a long time the only model in this segment was the Model 3, which usually saw a surge in registrations towards the end of the quarter. As of June 2020, this is no longer the case as the Polestar 2 has also been included in the near-executive segment when considering. However, this has so far “only” been 1.279 registrations, Tesla controlled 39.525 by the end of August 2020. Furthermore, it is expected that the VW ID.3 will exert its influence on the lower middle class segment.

Below we’ve looked at the pure electric vehicles in their respective segments to allow for a comparison. Period January – August 2020:

  • Basic – 10.50 percent
  • Small cars – 23.90 percent
  • Lower middle class – 22.80 percent
  • Near executive – 12.30 percent
  • SUV/Crossover – 24.90 percent
  • Luxury class – 2.40 percent
  • Commercial vehicle class / minibus – 0.70 percent
  • Other – 2.50 percent

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