Elektro-Mustang is said to smell after petrol: Ford develops perfume for the electric car-News

At an Auto Festival in England, Ford presented an exclusive fragrance for the Mustang Mach-e. This is said to have a certain benzind air in a pleasant way and remember the owner of an electrical Ford of them. You can buy the fragrance that Ford called "Mach-Eeau GT", but not.

The impetus for this unusual marketing campaign gave a survey, the Ford commissioned. There it came out that one from five respondents would miss the gasoline hunt when switching to an electric car when refueling. Almost 70 percent stated that they would lack the benzinger hunt to a certain degree. According to a press release from Ford Europa. According to Ford, the fragrance "Mach-Eeau GT" should fit the performance of the electric Mustang Mach-e GT and also have some notes from the smell of petrol-powered sports cars.

Elektro-Mustang is said to smell after petrol: Ford develops perfume for the electric car-News-elektro-mustang
ford Elektro-Mustang is said to smell after petrol: Ford develops perfume for the electric car

Smoky, rubber -like and animal

The Perfum Mach-Eeau GT was first introduced to the public by Ford at the Goodwood Festival of Speed in England. It is one of the marketing plans of the car manufacturer to reduce prejudices against electric cars and to convince potential e-car customers of their advantages. According to Ford information, however, the new fragrance cannot be compared to the conventional smell of gasoline and can be applied as a perfume that is suitable for everyday use. The fragrance notes are described as smoky, rubber -like and animal and are said to have been developed in terms of history and inheritance of the Ford Mustang.

The Mach-Eeau GT was compiled by the well-known perfume advisory company olfiction. The starting point for their mixture were substances that are given by the vehicle interior, the engine and fuel. For example, benzaldehyde and para-cresol were chosen as fragrance, supplemented by blue ginger, lavender, pelargonies and sandalwood. As already mentioned, the perfume is not sold and Efahrer is also not known whether it may be included as an encore for every newly sold Ford Mustang Mach-E GT. At least based on the main components, they could now also mix their own fragrance together.

This article was written by Christian Lutz
The original to this post "Elektro-Mustang is said to smell after petrol: Ford develops perfume for the electric car" comes from site.

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1 thought on “Elektro-Mustang is said to smell after petrol: Ford develops perfume for the electric car-News”

  1. great !
    Somehow reminds of tofuwurst or veggie-burger…. The battery must not become a long time "more correctly" mustang ! You can try it…..The product is therefore far from being better !

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