Ford Mustang Mach-E: Promotional discounts are only the manufacturer’s bonus

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The Ford configurator has misled us (correction)

Ford Mustang Mach-E: Promotional discounts are only the manufacturer's bonus-discounts

We have to correct ourselves: The "promotional discount" that Ford lists for the Mustang Mach-E in its configurator is actually only the manufacturer's share of the environmental bonus. We would like to thank our reader Lukas S., to whom we owe this knowledge.

For years now, Ford has been offering juicy discounts on combustion models, which you don't have to haggle over at the dealer, but which appear in the official configurator. The brand seems to be taking the same approach with its first serious electric car: the still quite new Mustang Mach-E.

The car has only been on sale in Germany since spring 2021. The list prices start at 47,500 euros, but in the configurator there is the "recommended promotional price" of 43,930 euros right next to it. That's 3,570 euros less. Only when you click on the corresponding text does it become clear: It's just the manufacturer's share of the environmental bonus. You can call that misleading – at least the deception worked for us.

Ford Mustang Mach-E: Promotional discounts are only the manufacturer's bonus-mach-e

The Mach-E is available in five versions. These include two rear-wheel drive vehicles with slightly different performance but mainly with different batteries, where we have abbreviated Extended Range as ER, the smaller standard range battery appears as SR. The same applies to the all-wheel drive, while it is the top version GT only with the large battery.

In the following table we have listed list and promotional prices as well as the difference:

  Battery gross / range List price "Promotional price" difference
Mustang Mach-E SR 76 kWh / 440 km 47,500 euros 43,930 euros 3,570 euros
Mustang Mach-E ER 99 kWh / 610 km 54,750 euros 51,775 euros 2,975 euros
Mustang Mach-E AWD SR 76 kWh / 400 km 54,750 euros 51,775 euros 2,975 euros
Mustang Mach-E AWD ER 99 kWh / 540 km 63,700 euros 60,725 euros 2,975 euros
Mustang Mach-E ER AWD GT 99 kWh / 500 km 72,900 euros 69,925 euros 2,975 euros

Only the basic variant qualifies for the maximum environmental bonus, so this is where the difference is greatest.

According to statistics from the Federal Motor Transport Authority, 1,639 Mach-E vehicles were registered in Germany by the end of September. The first Mach-E approvals were given in April. The Mach-E, which is not exactly cheap for a volume brand, is not a big hit. But even comparably expensive cars with combustion engines did not do much better: 1,192 units of the combustion Mustang were registered in the first nine months, and 1,226 units of the large Explorer pick-up. The best-selling Ford in the first nine months was the Kuga with almost 22,000 units.

More about the Mustang Mach-E: Ford Mustang Mach-E: Promotional discounts are only the manufacturer's bonus-promotional Ford Mustang Mach-E: News about the battery and the electric motors

Ford Mustang Mach-E: Promotional discounts are only the manufacturer's bonus-only Ford Mustang Mach-E Extended Range in the power consumption test

Picture gallery: Ford Mustang Mach-E (2021) in the test

Ford Mustang Mach-E: Promotional discounts are only the manufacturer's bonus-promotional

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