Ford has used the tenth anniversary of its trend report “Looking Further with Ford” as an opportunity to look far into the future. While the reports published annually have so far tended to record current microtrends, this time the report that has just been published examines the major issues of the coming decades. Ford has conducted and evaluated surveys around the world to understand people’s ideas about the future. The focus was on topics such as the environment, mobility, economy, society and family. The results paint a picture of a world that will be vastly different from today, it said in a statement.
According to Ford, 81 percent of adults worldwide say that climate change worries them about the future of their children, with climate change reflecting the population’s greatest fear for the future at 29 percent. 22 percent are currently worried about the corona pandemic. Almost 80 percent of Generation Z would like to have and raise their own children in the future, while in Germany a quarter of all women surveyed gave climate change as the reason for not wanting to have children.
Further findings of the trend report: Around 13 percent of respondents worldwide believe that the world of work will never return to normal after Corona, 68 percent say that teachers cannot be replaced by fully digitized systems or even robots, and 44 percent believe that clear gender assignments will disappear in the course of their lifetime. Adults aged 18 and over were surveyed in numerous countries around the world.
With its “Ready for Tomorrow” brand alignment, Ford is signaling that the company is striving to be a pioneer in times of change in the automotive industry. Accordingly, it is planned that by 2030 around 40 percent of Ford vehicles sold worldwide will be fully electric. In Europe, 100 percent of Ford cars sold should be fully electric by 2030. In addition, two-thirds of the commercial vehicles are to be offered as fully electric or plug-in hybrid variants by then. Apparently, consumers are also making the switch. According to the trend report, 60 percent of Americans and 68 percent of Brits already state that the environmental compatibility of the vehicles used by delivery services is important to them.
Related articles
-
Ford thanks to climate protection measures on A list of Carbon Disclosure Project
The measures of the Ford Motor Company for reducing emissions, reduction of climate risks and to develop a low-carbon economy have led to the automaker…
-
Ford makes intelligent algorithm trace optimal charging column locations
For many people and businesses, when switching to a battery electric vehicle, the worries that charging stations are often unavailable if they are…
-
Test drive of the Ford Mustang Mach-E 4x AWD – a report
There are vehicles in the world of cars where you only have to mention the name and everyone – I emphasize everyone, also non-autocurnist – gets big…
-
Ford and SK Innovation Plan Battery Joint Venture
The US automotive company Ford and Korean battery manufacturers SK Innovation have signed a Memorandum of Understanding, MOU for a joint venture for the…
-
13 Other companies include Amazons Climate Pledge
The shipping line Amazon and Global Optimism have announced that 13 more companies have joined the Climate Pledge : Atos, Brooks, Canary Wharf Group,…
-
Climate protection goals can only be achieved if traffic is almost exclusively electric…
reset.org sat down together with Volker Quaschning, Professor for Regenerative Energy Systems at the University of Applied Sciences HTW Berlin, speaker…
-
Ford: “We are ready for use on the market. It will be the exact right time.”
In common conversation with Insideevs, Ted Cannis, the Global Director for Electrification of Ford, has asked questions about the future of his employer….
-
SBTI confirms climate protection targets of the Volkswagen Group
At the end of April, the VW Group gave to understand: “We go out of the crisis and into the green transformation”. This does not apply not only for the…
-
Climate protection: government consultants require significantly more E cars
The working group of the National Platform “Future of Mobility” (NPM) holds a much faster breakthrough in e-mobility in Germany to achieve the agreed…
-
UBA boss Messner: Corona can be “accelerator for climate protection”
Dirk Messner , since January President of the Federal Environmental Agency (UBA), spoke in an equally long as well as interesting interview with the…
I only believe the research I falsified on my own. Nevertheless, it is true that there is increasing awareness of the environment in society. However, this has not been the case since this year, but is a continuous process. Ford has only understood this year what opportunities you have through the electromobility. But you don’t have to exaggerate now.