Dacia-Lada in the future acts as a stand-alone business unit in the Renault Group. This revealed the announcement of the Renaulution strategy today. Together, the two brands want to further increase their competitiveness and expand the model palette into new segments. With the presented Dacia Bigster Concept study, an outlook for a future vehicle in the C segment is released. This could come as one of three models by 2025 in series.
The two brands will be strengthened in the future to the new, highly flexible CMF-B platform of the Alliance. Furthermore, not only is the number of vehicle platforms of four to be reduced to one, but also reduce the number of body types from 18 to eleven. With the striking study Bigster demonstrates Dacia how to realize a SUV model of the C segment for the price of a vehicle of the B segment.
“Dacia will stay Dacia and, in the sense, offer its customers a trusted, authentic offer with an optimal price-performance ratio. With the creation of a DACI-LADA business unit, we will fully exploit the modular CMF-B platform, increase our efficiency and further increase competitiveness, quality and attractiveness of our products. We will lift DACIA to a higher level, with the Bigster Concept at the top.”- Denis Le Vot, CEO of the Brands Dacia and Lada
The vehicle from the C segment presented only as a study builds on a modular platform, which can be equipped with different drives. A fully electric variant would therefore be conceivable. Especially if you are tracking the idea behind the Bigster Concept consistently. Because this is made according to Dacia for environmentally friendly principles. The outer protectors, for example, consist exclusively of recycled plastics. Dacia has renounced chrome ornaments or aluminum imitations.
Dacia
Alejandro Mesonero-Romanos, Dacia Design Director: “The Dacia Bigster Concept embodies the evolution of the brand. Essential, with a touch of coolness and with outdoor spirit. Affordability does not have to be contrast to attractiveness. That’s what we believe in Dacia, and this car is proof.”The values of the Dacia brand have been included in the concept vehicle: simplicity, honesty and authenticity. These were paired with proportions, which present timely and yet timeless. How to understand Dacia gives the external dimensions of 4.6 meters a spacious interior, with five seats. The Y-shaped, brand-typical light signature underlines the self-confident style of the vehicle.
Dacia
At the strategic orientation until 2025, Dacia as previously relies on a clear, cost-discontinued “design-to-cost” approach in product development. With the creation of your own business unit Dacia-lada under the roof of the Renault Group or. The Alliance Renault-Nissan-Mitsubishi can be created additional synergies. In the future, Dacia and Lada will increase the new, highly flexible CMF-B platform of the Alliance and reduce the number of vehicle platforms of four to one and the number of body types from 18 to eleven.
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Well … viewed from the front, the thing looks like a vehicle for security or armed forces. All time ready for the fight for the nearest free parking? Steep flat front to move in a few inches in the fast lane to the front man?
Is just a study, I know, but Will Dacia aware of a “BOser Bube” and if so, why?
Again one of these meaning-free city tanks. What should the whole environmentally friendly technique help if more and more tons of tons of mutual reminds of the Prototz and scope of assessment of brainless Stadtheinis and clog streets and parking places?