How the sports car brand Lamborghini wants to be sustainable

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How the sports car brand Lamborghini wants to be sustainable-wants

Starting signal for more sustainability: Stephan Winkelmann, President and CEO of Lamborghini, has introduced the “Dirzione Cor Tauri” the Dekarbonization Timetable for future models and location Sant’Agata Bolognese. The focus in electrifying the products is always on new technologies and solutions that should ensure the highest level of performance and driving dynamics. As a reminiscence to the logo selected by the company founder Ferruccio Lamborghini 1963 is the name of the future plans “Directzione Cor Tauri”. Cor Tauri is the brightest star in the constellation bull and is symbolizing for the electrification strategy of Lamborghini, which remains true to the principles and soul of the brand, however, the manufacturer in a current message.

“The electrification strategy of Lamborghini represents a change of course that is due to a radically changed context. We would like to do our contribution and continue to reduce the environmental impact with concrete projects. Our answer is an integrated approach that includes everything from the products to the Sant’Agata Bolognese location and leads us to a more sustainable future that remains faithful to our DNA.”- Stephan Winkelmann, President and CEO of Lamborghini

Lamborghini has always been standing for high technological know-how in the production of engines with outstanding performance, so Winkelmann. This should also be “top priority in innovation development” in the future. The promise of today, which is carried by the largest investment plan in the history of the brand, is proof of a deep commitment to customers, but also fans, employees and their families. The Directzione Cor Tauri is divided into three phases:

In the sign of the internal combustion engine (2021-2022)

This section should be celebrated with the presentation of models that are to pay tribute the recent performance series of the company. Unique design, technical innovation thanks to high investment in research and development, high quality and craftsmanship, according to its own statement, form the foundation of a product range ranging from the Suv Urus, which laid the foundation for today’s business success, to the special series, by technical and stylistic masterpieces shine. The latest representative of the latter models, the Si├ín (see title picture), has initiated hybridization as the first Lamborghini with hybrid technology. This phase will be shaped by the development of combustion engines for model versions that tossed the history of the brand and their vehicles of the past and presence tribute, but always driven from the “visionary entrepreneurship”, the Lamborghini has always distinguished. For this year, the company has announced the launch of two novelties of his V12 model.

Hybridization (until the end of 2024)

2023 Lamborghini wants to offer his first hybrid vehicle; By the end of 2024, the entire model range should be electrified. Performance and typical Lamborghini driving experience should be the focus for the manufacturer’s engineers and technicians in the development of new technologies. The use of lightweight construction materials made of carbon fiber will be critical to the limitation of the additional weight caused by the electrification. The goal of the company in this phase is a reduction in CO2 emissions by 50 percent from the beginning of 2025.

The hybrid transition by massive investments is made possible: more than 1.5 billion euros in four years and thus the largest investment in the history of Lamborghini are a clear sign of the company’s sense of responsibility, which in a time of profound change, the the entire automotive industry would like to provide concrete answers with significant innovations.

First full electric Lamborghini (second half of the decade)

The second half of the decade should be all about the electric drive with a planned fourth fully electric model. This technological innovation also has the goal of ensuring outstanding achievements and positioning the new product at the top of its segment.

The Lamborghini Agenda 2030 is based on a holistic vision of the company’s sustainability strategy: an approach that includes from the products to the Sant’Agata Bolognese site, from the production lines to the offices all. A 160.000 Square meter area, which has been certified as CO2-neutral since 2015 and this quality bench is still allowed to use despite the doubling of the production site in recent years. In addition to reducing CO2 emissions, environmental protection, the sustainability of the supply chain, the attentive handling of employees and social enterprise responsibility integral components of this strategy.

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2 thoughts on “How the sports car brand Lamborghini wants to be sustainable”

  1. The schedule shows how technologically backward this brand is. To be ecologically on the road, not only electrifying. It also means to question whether it is justified to build energy killer, which can only transport two people.

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