How VW sees the car of tomorrow

Article menu

How VW sees the car of tomorrow-sees

“The change towards electromobility is the greatest transformation in the history of Volkswagen,” says Klaus Zellmer, since almost one year board for sales, marketing and after sales of the brand Volkswagen car, published by Porsche Consulting Magazine Interview. The goal: VW Wool “become the most desirable brand for sustainable mobility and market leader in battery-electric vehicles”.

VW is also aware of social responsibility for climate protection, which is why the manufacturer is forcing its measures to operate CO2-neutral. In parallel, “for quite some time also in the media use the great transformation”, which is why VW also digitize the customer approach “massive”: “It’s about making the right content in the right place at the right time,” also to achieve new target groups, to be able to make individual offers and to simplify access to individual mobility.

But Zellmer also realizes that the trade “continues to be our face to the customer”. “A car purchase is still an emotional experience for the most people – that’s not easy to digit,” says VWS sales board. “The haptic experience that touches and driving play a very big role”. In order to address those customers who have no own car, but still want to benefit, offer VW “the entire range of purchase, leasing, subscription, share and ride”. “We achieve and delight many people who are not yet Volkswagen customers today,” is Cellmer safe.

In North America, for example, where Zellmer has responsible for five years the Porsche business, he has “very positive experiences collected with subscription models”. Many of the local subscription customers have therefore “never entered a Porsche dealership before and have bought a vehicle afterwards because we could inspire them in the subscription from the product”.

In the customer analogue generally, “of course too enormously changed a lot,” says Zellmer. The user behavior has already changed significantly before Corona, “but the Lockdown knew in marketing like a digital turbo,” says the manager. Formerly about VW “out of the customer dialogue, when the customer had bought his car”. Today and wool VW its customers “also continue to accompany”. In order to “transform the Customer Journey from a linear channel to a closed circuit”, and “to be able to get better to the personal wishes of the customers”, bundled VW “All Web Touchpoints under one roof: the ONEHUB”. The manufacturer “rolled out in a hurry in more than 100 markets”.

“Three-digit millions of millions” with digital services

In the ONEHUB customers come “with just a few clicks when configuring and best possible customer experience so quickly to your desired car”. And unlike before, VW now wants to “remain in exchange even after the purchase or leasing with them, to offer about the traditional as well as the new digital services,” such as the activation of driver assistance systems, which can only be booked for a vacation drive. With its digital additional services over the entire life cycle of vehicles VW wants to redeem additional three-digit million turnover in the next few years “.

So that this succeeds smoothly, “the software integration into the vehicle and the digital customer experience will become the core competence of the company”. The pioneer here is the purely electric ID family for which VW from summer 2021 “over-the-air updates in the 12-week rhythm wants to offer. These are “a huge advantage for users. So the vehicle is always up to date and the latest services can be durable or temporarily added “. As with smartphones and computers, updates should now be “to the new normality”, Cellmer explains.

Thus, the offer structure is fundamentally changing: “Future vehicle generations are produced with significantly fewer variants,” says VWS sales board, and the individual configuration will no longer be set about the hardware when purchasing. “The car already has everything on board and the customer can add the desired functions at any time on demand about the digital ecosystem in the car. The complexity in production significantly decreases, “says Zellmer.

Autonomous driving is customer “Time and save stress”

“All this, what Volkswagen has made for the future, will be experienced in a vehicle for the customers for the first time in 2026,” says Zellmer conclusive. Accordingly, all factors flow together in the new flagship Trinity: “The vehicle will set new standards in triple terms: technological, at business model 2.0 and new production approaches “. Trinity should allow automated driving with Level 2+ from the beginning and Perspective Level 4. This will be the customer “Time and save stress”.

Starting with Trinity, Volkswagen from 2026 wants to build a neuronal network over the fully crosslinked vehicle fleet “, which is always clever with the time. Since vehicles then exchange data, such as the traffic situation, obstacles or accidents, “the driving is much more secure, comfortable and relaxed.

Please follow and like us:

1 thought on “How VW sees the car of tomorrow”

  1. Well, the Buzzwords, which are exchanged at VW, are now known.

    It would be nice if you would make the cars a little better. There is the recuperation to significantly improve the control of the battery heater and the integration of the heat pump. This is a software thing. In addition, I expect an increase in the charging power. Where is the ID by the way.3 basic model for 29.900 €?

    And then I expect dynamic rates depending on kilometers. Above all, I expect the best deal right on the homepage of VW. But what is offered there is for Nen Horst. Just not competitive. There you go to the relevant portals and there costs half …

    Reply

Leave a Comment