Jaguar on the way to the pure E-car brand

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Jaguar on the way to the pure E-car brand-pure

After the success of the Jaguar I-PACE – our test report – and the underestimated demand for the company’s first electric vehicle, all signs point to e-mobility. At the end of 2016, Jaguar Land Rover (JLR) confirmed that by 2020 half of the product portfolio would be available as electric vehicles or plug-in hybrids.

All signs of full electrification at Jaguar

In the middle of 2018 we were able to learn that JLR will noticeably increase its investments in e-mobility. The original investment sum will be increased by around a quarter to 13.5 billion pounds (around 15.3 billion euros). The money is to be used to be able to develop and offer electrified versions for all of its models in the future. By 2024 you want to completely renew your model range. According to a report by Autocar, four new series are planned.

In a current account of Autocar there is now more information on the development of the company. The company’s product engineers already have a strategic plan in place that envisages that Jaguar will be largely fully electrified by the middle of the next decade. Should this come true Jaguar’s conventional vehicle range will be phased out over the next five to seven years and replaced by fully electric vehicles.

The electrification in Jaguar‘s upper price segment therefore seems within reach. An electric variant of the XJ is planned. An electric hypecar doesn’t seem to have been written off yet either. As we already know, the electrified version of the Jaguar E-Type that Harry and Meghan drove will also hit the road as a fully electric version.

The XE and XF models, which will expire in 2023, could also have electric successors. An all-new I-Pace is likely in 2025, after which the E-Pace and F-Pace models will be discontinued, Autocar’s report said.

Jaguar is getting closer to e-car production and is thinking about the production cycle

According to a current article in Manager magazine, Jaguar Land Rover (JLR) will not only electrify its own vehicle portfolio, but will also get into the final assembly of batteries for electric cars and set up production for this purpose. So you don’t need your own cell factory, but you will bring the production of the battery module packs close to the vehicle assembly. according to dr. However, Wolfgang Ziebart from Jaguar is about to change. From his point of view, smaller, lighter, cheaper battery packs will be used in the future.

Also about recycling you think. First and foremost, however, JLR also assumes a second-life solution. Because even at 70 percent capacity are still 60/65 kilowatt hours for use with a 90 kilowatt hour battery. From Ziebart’s point of view, this is still a very significant capacity when compared, for example, with a battery storage system for a solar system at home, which has a capacity of perhaps 10 kilowatt hours.

Jaguar Land Rover’s direction also plays a decision on the way to becoming a pure electric car brand

The relationship between Land Rover and Jaguar also plays an important role in the decision to go for a pure e-orientation. For example, the focus on e-mobility could be Jaguar‘s last chance to become a self-sustaining brand and reduce the company’s carbon average to such an extent that Land Rover will have to make few or no e-models in the future. Which would be quite understandable in view of the orientation of the brand.

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