Mercedes adapts management structure to new tasks

Mercedes adapts management structure to new tasks-management

New markets require new structures: Mercedes abolishes the series manager in order to speed up development. Christoph Starzynski, the father of the purely electric EQS, will be responsible for the entire integration of the electric drive in the future. Other personnel changes are also pending.

In order to accelerate the transition to electromobility, Mercedes has sharpened the top management significantly. So Christoph Starzynski with 1. January took over the management of the integration of the electric drive. He is also moving up to the board of the Mercedes-Benz Drive Systems unit, which was founded in 2020 and in which all drives from purchasing to production are bundled. The previous series leaders were abolished. Starzynski’s previous unit was dissolved with the premiere of the EQS SUV and transferred to the areas of complete vehicle integration, headed by Jurgen Bartels, and product strategy, headed by Wolf-Dieter Kurz. As part of “Ambition 2039”, Mercedes-Benz is working to offer a CO2-neutral fleet of new cars in less than 20 years. By 2030, the company wants to sell more than half of its cars with electric drive – this includes fully electric vehicles and plug-in hybrids.

The process from development to industrialization of the battery cells should also come from a single source in the future. This area is headed by Andreas Friedrich. With these realignments, Head of Development Markus Schafer wants to significantly reduce the time it takes for new models to be ready for the market. Mercedes has proven that this is possible with the EQXX study presented at the CES in Las Vegas. This was created within just 18 months and scores with maximum efficiency without additional battery weight. But above all with record efficiency: 95 percent of the energy from the battery should reach the wheels. The electric drive unit of the EQXX is already to be used in the next compact cars in 2024/2025, platforms are to be simplified. Daimler specifies the average consumption per 100 kilometers as 10 kWh. “We’re building the car around a computer,” Schafer announced earlier. The personnel changes are intended to support this streamlining.

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4 thoughts on “Mercedes adapts management structure to new tasks”

  1. On the one hand, one seems to have finally heard the shot – only there is obviously a lack of understanding of S-curves in disruptive technologies:
    50% including plugin until 2030?
    Really now?

  2. @ Torsten:

    “50% inclusive plugin until 2030? Really now?”

    My guess would be to »cushion« internal power struggles and therefore internally/strategically postponed dates for the time being..
    If the decline in ICE sales increases year after year and is not offset by BEV sales at the same time, there will be a kind of “valley of tears” in sales – my crystal ball says that’s 2025/26 – then late. the MB dates for BEVs will probably be tightened 🙂

  3. That’s pretty cool. The idea of abolishing the series ladder came with the modular system in the combustion era. And not just at Mercedes. But nobody did it. Because changing a management structure is not that easy in an established company. It has now been dared and that is respectable.

    However, this has nothing to do with disruption, because there are currently none in the automotive sector. It’s just a change in drive technology. It is still the same cars that are mostly bought (leasing is also a purchase), assigned to individual people and therefore, statistically, 95% of the time do not drive, but stand unused. You need a driver’s license to drive and a parking space to park.

    Disruptive it gets only if you do not need it all because the vehicles drive completely autonomously. Without expensive driver it is for user groups that do not drive themselves, such as children or seniors, affordable. This extends the circle of users, while the service life is extremely reduced. The price of the vehicle is no longer so important, which speaks for premium vehicles. Like Mercedes, the mother of taxis, or the ID Buzz, with the VW probably going to the start.

  4. Again @ Powerwall Thorsten:

    “50% Inclusive plugin up to 2030? Really now?”

    I’m still reading that in the top leaders internally probably a bit scared. Series ladders are something like “small princes” &# 128578;

    Once the internal reorganization in the direction of -e- (against the weakening resistance of the “petrolheads”) has been intensified, the changeover dates can then be brought forward more easily – as is the case with other companies – »Time will tell!« 😛


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