- Three top priorities give the direction
- Environmental objectives significantly onward: Reduction of fleet emissions by more than 50 percent
- Efficiency and simplicity as leitmotifs
With the new, Next Level – Skoda Strategy 2030 ‘, the Czech automaker SKODA wants to successfully taxes through this decade. Deposited ambitious goals in the areas of internationalization, electrification and digitization. Skoda wants to develop until 2030 to the five highest markets of Europe. In the growth regions India, Russia and North Africa, the company wants to become the leading European brand.
Together with partners from politics and business and the Volkswagen Group, Skoda also aims to expand the home country Czech Republic to an electromobility hub to secure jobs and create new ones. Also concrete goals for sustainability and diversity are firmly anchored in the new strategy. The focus on implementation is on the two leitmotives efficiency and simplicity.
“With our new Next Level – Skoda Strategy 2030 we give concrete answers, as we successfully control Skoda through the transformation process and make sure that the company is still stronger than today than today. The brand has incredible potential. Skoda starts from a position of strength in this exciting future and I am pleased, together with the team of worldwide over 43.000 Skodians and our social partner Kovo to lead our company on the next level in the coming years.”- Thomas Schafer, CEO Skoda
The new corporate strategy, Next Level – Skoda Strategy 2030 ‘builds on the success of the previous strategy 2025 on the success of the previous strategy. For the way to the future, the company has formulated a new vision and mission. The new vision is: ‘We Will Help The World Live Smarter’, which is New Mission :, Modern Accessible Mobility With Everything You Need and Surprises You Love ‘. At the same time, Skoda holds his proven brand values, Simplifying ‘, Human’ and ‘Surprising’.
Three top priorities give the direction
The ‘Next Level – Skoda Strategy 2030′ focuses on three priorities summarizing the manufacturer under the keywords, expand ‘, Explore’ and ‘Engage’. The higher-level target for priority, expand ‘is to develop Skoda to one of the five high-speed car brands of Europe. This should be achieved on the one hand by further strengthening the position in the entry segments. The new Fabia gives an entry-level price of less than 14.000 Euro the direction before. On the other hand, the product portfolio should be expanded by 2030 by at least three other purely electrical models, which should be positioned in price and largely technically below the middle class SUV Enyaq. Skoda strives – depending on the market development – a share of fully electric models in Europe from 50 to 70 percent.
In order for both Skoda and the Czech Republic to be strengthened as a home country from the transformation process, the company works together with partners to develop the country to an electromobility hub. Specifically, by 2030 in all three Czech works of Skoda in Mladá Boleslav, Kvasiny and Vrchlabí E components or E vehicles are to be manufactured. Currently, high-voltage traction batteries are produced for the plug-in hybrid models Superb and Octavia and for models of further group brands. At the beginning of next year, the production of MEB battery systems in Mladá Boleslav is also starting for the Enyaq. In addition, the Czech car manufacturers work together with partners to set up a stable supplier structure for electromobility.
To the priority, Explore ‘counts, Skoda by 2030 to develop the leading European car manufacturer in the growth markets of India, Russia and North Africa. This results in a global sales potential of a total of 1.5 million units per year. For these regions, the company bears responsibility in the Volkswagen Group. Only recently started the production of Kushaq – the first Skoda model, in the context of India 2.0 project on the Indian market comes. In the medium term, it is planned to offer the Kushaq in other emerging markets.
The third priority, Engage ‘includes concrete goals for the areas of digital customer experience, sustainability, diversity and education and training. So the Czech automaker wants to be benchmark for a simply clever user experience. Each customer should be able to use a Skoda or a Skoda service right now. A first lighthouse project is the PowerPass that makes the loading of an electrified Skoda model easy and convenient. He should be available in more than 30 markets and leave more than 210.Use 000 charging points in Europe.
At the same time the purchase of a Skoda should become even more pleasant. So the company continues to expand the concept of the virtual sales room and is aimed at selling 2025 every fifth Skoda online. In Belgium, the Netherlands, Poland and the Czech Republic, customers already use this opportunity today.
Environmental objectives significantly onward: Reduction of fleet emissions by more than 50 percent
Skoda also intensifies its efforts in sustainability and aggravates its environmental objectives. The company wants to reduce its fleet emissions by more than 50 percent compared to 2020 and produce the vehicles CO2-neutral from 2030 in all Czech and Indian works. In Vrchlabí, CO2-neutral has been produced since the end of last year.
With the ‘Next Level – Skoda Strategy 2030′, the topic of diversity even more focused on the focus: until 2030, every fourth management position should be occupied by a woman. For SKODA, diversity, inclusion and equal rights are according to its own statement integral components of a corporate culture embossed by openness and tolerance. Furthermore, in the course of the profound transformation process, the Czech automaker promotes the training and further education of its employees and invests almost 500 million euros from 2022 to 2030. The ultimate goal is the future backup of jobs.
Efficiency and simplicity as leitmotifs
To achieve the goals of the ‘Next Level – Skoda Strategy 2030′, the company uses efficiency and simplicity. The cost leadership is aimed at European core competition in conjunction with a sustainable return on sales of at least 8 percent as the target size. At the same time, the company wants to consistently simplify its processes, reduce bureaucracy and reduce complexity to continue to win agility. For example, the complexity of the offer should be reduced by 40 percent by the gradual electrification of the model range in the medium term.
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