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Porsche unveils luxury sedan above the clouds
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Porsche presented its Panamera luxury sedan in Shanghai.
Source: DPA
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The front is unmistakably Porsche and is based on the Carrera and Cayenne.
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Everyone wanted to take a look inside the Panamera. There is a mix of sportiness and luxury there.
Source: DPA
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Unusual idea: the sports car manufacturer Porsche has chosen a special location for the premiere of its new luxury sedan. The four-door Panamera sports coupe was unveiled on the 94th floor of a skyscraper in the Chinese metropolis of Shanghai. Porsche wants to sell up to 20,000 units a year.
D.he sports car manufacturer Porsche attacks in the car crisis: With the new four-door sports coupè Panamera, the Zuffenhausen-based company wants to get involved in the luxury sedan business in the future. At the spectacular unveiling of the Panamera on the 94th floor of a skyscraper in Shanghai, Sales Director Klaus Berning said on Sunday that the car was of great strategic importance for the company. Because "the Panamera will play a crucial role for Porsche in overcoming the car crisis."
At Porsche it is said that you are mainly in the area of the German car manufacturer Audi, BMW and Daimler want to poach with their luxury-class models A8, 7-series and S-class. At least 20,000 models of the fourth series, which will hit the market on September 12, are to be sold annually. Series production at the Porsche plant in Leipzig has already started. 200 new jobs were created there.
Berning, who appeared for the sick Porsche boss Wendelin Wiedeking in China, made no secret of the fact that the current conditions for a car like the Panamera are anything but good. "Although we are better positioned operationally than many other manufacturers, we are also feeling the global decline in demand," he said. In the first six months of the current 2008/09 financial year, sales fell by 26.7 percent to 34,266 vehicles at the end of January. Sales fell by 12.8 percent to 3.04 billion euros. Even if things went a little better in the following months, Porsche expects sales and revenues to decline for the year as a whole. The Panamera will only start in the new financial year.
With the world premiere on the day before the Auto Shanghai trade fair, the sports car manufacturer also made it clear how much it relies on the Chinese market, which is far less affected by the car crisis than the USA, for example. For Porsche, China is an important future market with great potential. In 2007/08, the sports car manufacturer sold around 7,600 vehicles there, 145 percent more than in the previous year. "We are firmly assuming that our fourth series here on the Chinese market will give our sales another strong boost," said Berning optimistically. After the USA and Germany, China is already the third most important single market for the Zuffenhausen-based company.
In Germany, the Panamera costs 94,000 and 135,000 euros, with a long list of accessories. The body shell – a fruit of the majority takeover of VW by Porsche – is manufactured at Volkswagen in Hanover and, according to Porsche, secures 500 jobs there. The development of the model cost around one billion euros.
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