Polestar underlines relevance of the store for sustainable mobility

Polestar underlines relevance of the store for sustainable mobility-sustainable

Polestar works together with the Dutch Solardesigner Marjan Van Aubel and provides the shop deliberately in the center of a new social media series. Together, one wants to highlight the importance of renewable energies for the sustainability transition. Most everyday products, from furniture to toothbrushes, leave a CO2 footprint during their production. Once they are in the hands of consumers and used for the intended purpose, these everyday products are static, emission-free objects – until they need to achieve and recycled or scrapped the end of their lifetime.

The same could also apply to electric cars because they can potentially be used climate-neutral. However, this is only the case when loaded with eco flow from renewable energies. Of course, CO2 is first generated in the production of an electric car. However, Polestar continuously works to reduce these burdens. With the Polestar 0 project, the brand recently announced to produce a climate-neutral car by 2030. Even if the reduction of the CO2 footprint is of paramount importance during the production phase, the phase of use of the electric car must also be considered. Because only if the vehicle is sustainably charged, no further carbon emissions arise.

In order to illustrate the importance of energy production from renewable sources and the influence of product design on the energy transition, Polestar has turned to the Dutch Solardesigner Marjan Van Aubel. Van Aubel designs design projects for a climate-neutral future and in its work combines the sustainability, design and technology areas with the aim of accelerating the global energy transition. With the project, the energy providers will call together more transparency.

The initiative follows an exhibition at the Stedelijk Museum in Amsterdam in October and November 2021, for which Polestar had commissioned the artist Thijs Biersteker to pick up Polestar‘s life cycle analysis (LCA). The result was an interactive installation named “We Harvest Wind”. The object suggested to think about the biggest challenges of our time: the climate crisis, pollution and energy transition.

“We demand much more integration. Solar energy makes only a small percentage of electricity in the European energy mix and only 34 percent of the energy we consumed is derived from renewable resources. But together we expand the possibilities of energy production from wind, water and solar technology. Thanks to its ideas, designers also help to help us make a good way to create a network of green electricity and thus truly sustainable electromobility.”- Marjan Van Aubel, Solardesigner

Polestar‘s life cycle analysis clearly shows that the drivers of electric cars can halve the CO2 footprint of their vehicle over the entire service life if they load it with renewable energy. In contrast, a combustion continues to burden the environment during its use phase. This makes electric cars to a scalable climate solution.

“The market for electric cars is growing rapidly and thus the electricity requirement. The results of the COP26 conference are not enough. We have to speed up the change in this decade. Electric cars are an already existing and scalable climate solution. To exploit your full potential, governments are asked to supply the electricity grid with green energy, “says Thomas IngenLath, CEO of Polestar.

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1 thought on “Polestar underlines relevance of the store for sustainable mobility”

  1. That was not known that the loading for electric cars is quite important. But thanks to Polestar we know it now. However, I do not know who should buy a vehicle of this brand for this valuable info ..


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