- Fiat, Skoda and Ford are the winners in the car market
- Imported brands secure almost half of the market
- Export slump for German manufacturers of 38 percent
Fiat, Skoda and Ford are the winners in the car market
400,000 new cars were registered in March 2009
In the first quarter of 2009, 40 percent more cars were registered than in the same period last year. The scrapping premium benefited the small cars in particular. The surprising growth winner is Fiat, Mercedes and BMW collapsed. In March alone, a total of almost a million cars were registered or re-registered.
D.he season start of the automotive industry shines thanks to the scrapping bonus with enormous growth. Over 400,000 brand new cars and 120,000 annual cars were registered in March alone. The good February result was exceeded by 44 percent. Compared to March of the previous year, the number of new registrations rose by 40 percent.
Brandenburg and Saxony had the highest growth rates with over 50 percent. Minis, small and compact cars make up two thirds of the new registration market. The proportion of gasoline-powered vehicles was correspondingly high at 71 percent. The German brands, however, fell to 53 percent. The high registration rate of almost 29,000 units at Fiat was striking, only VW and Opel had more registrations in March. The private share of new registrations was very high at 66.2 percent.
The first quarterly balance sheet for 2009 shows double-digit minus rates for Mercedes, BMW and Porsche. VW and Smart are well above the previous year’s figures and Ford recorded the best result of the German manufacturers with a strong plus of 51 percent. Hyundai, Suzuki, Fiat and Lada were able to more than double their registrations compared to the previous year. Skoda is number 1 among foreign manufacturers.
In contrast, there were significant declines at Nissan, Volvo, Chrysler, Land Rover and Jaguar. The minus was particularly strong at Saab (-58%) and General Motors (-74%). The focus is currently clearly on small vehicles. The mini segment grew by 129 percent. In the case of small cars it was 75 percent and in the compact class it was 8.4 percent. The upper middle class and the upper class both fell by 25 percent. There was a minus of 26 percent for sports cars.
After 3 months, the car market is up 18 percent. Commercial vehicles (-22.5%) and motorcycles (-12.4%), on the other hand, lose a lot. To date, a total of 975,000 vehicles and 49,000 vehicle trailers have been registered.
Imported brands secure almost half of the market
As in the previous month, young cars were again very much in demand for used vehicles. More than 120,000 cars (20.1%) were no more than one year old when they were registered. Together with the new registrations, a total of 1 million cars were registered with the local registration authorities in March. In addition to passenger cars (+ 18.6%), growth was also observed in all other vehicle sectors. A total of 693,000 vehicles were transferred to new owners in March. 1.8 million vehicles and 67,000 vehicle trailers changed hands in the first three months of the year.
The market share of foreign car brands in particular has exploded in Germany. In March, the imported brands reached 46.5 percent of the entire car market. On the long-term average, however, the imported brands only have a 35 to 36 percent market share.
The money for foreign cars often flows back to Germany in a roundabout way: companies like Skoda, Seat or Mini are daughters of German group mothers. In addition, many parts of the imported cars come from German suppliers.
With 401,000 new registrations, domestic sales rose by 40 percent in March to the highest volume since the reunification boom in 1992. In view of the good figures, the industry association VDA has revised its forecast for the full year upwards and now expects domestic sales well above the previous year’s level of 3.09 million cars.
Export slump for German manufacturers of 38 percent
Incoming orders from Germany for German manufacturers also rose sharply by 75 percent in March; in the first quarter the increase was 43 percent. Matthias Wissmann, President of the Association of the German Auto Industry, said: “Consumer concern about an early end to the environmental bonus apparently led to a rush of buyers in March. With the intended extension until the end of the year, however, easing is to be expected in the coming months ".
However, Wissmann also emphasized: "The current positive market results in Germany should not hide the seriousness of the situation to which the German automotive industry is exposed, especially in the export markets worldwide." the development in the foreign markets is of decisive importance; more than four fifths of all German vehicles would be sold there.
Most of these markets are not yet showing any signs of radical stabilization. Exports collapsed by 25 percent in March. 713,700 cars were exported in the first quarter, a decrease of 38 percent compared to the previous year. Foreign orders in March were 26 percent below the previous year, while foreign orders fell by a total of 32 percent in the first quarter.
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