Seat does not bring a small electric car, says brand boss Griffiths

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Seat equivalent to the Cupra UrbanRebel or VW ID.Life apparently not planned

Seat does not bring a small electric car, says brand boss Griffiths-small

Cupra UrbanRebel and VW ID.Life: At the IAA Mobility VW and Cupra caused a sensation with electric car studies of new electric cars in the small car segment (B segment). There were also rumors of corresponding models from Skoda and Seat.

But Seat is not planning such a model. Brand boss Wayne Griffiths told Automotive News Europe.

Both the VW ID.Life as well as the Cupra UrbanRebel should go into series production in 2025. Both are based on a shortened version of the MEB modular electrical system and are built in the Seat plant in Martorell, Spain. Even before the fair, the German auto journalist Georg Kacher reported in the Automobilwoche about new affordable electric cars from the group. After that, Skoda and Seat should also bring cheap e-models. In relation to Seat, however, this is not the case, as Griffiths has now announced.

"We can't do everything at once." (Wayne Griffiths, CEO of Cupra and Seat)

Cupra is launching its first electric car, the Born, in November. After the Mii electric was phased out, Seat no longer has a single electric car on the market. But that's apparently on purpose, as Griffiths recently said that Seat would focus on plug-in hybrids and combustion engines, while Cupra is to become a purely electric car brand from 2030.

In addition to the Born and the small car, which will start in 2025, a third electric model from Cupra is known: the Tavascan, an electric SUV that will start in 2024 and which was presented as a study at the IAA in 2019. Both the Born (an equivalent to the VW ID.3) and the Tavascan (a sister model of the VW ID.4, Skoda Enyaq and Audi Q4 e-tron) should not offer much technically new. It is different with the small electric car, which is being given front-wheel drive for the first time.

Picture gallery: Cupra Tavascan Concept

Seat does not bring a small electric car, says brand boss Griffiths-electric

Regarding Seat, Griffiths said that the brand should also act as a mobility service provider. The comparatively young Seat customers would often no longer want to have their own car.

Griffiths wants to keep selling cars with internal combustion engines as long as there is demand. Apparently in light of rumors of the Seat brand's discontinuation, Griffiths said that both Cupra and Seat are set to last "until the end of the decade". What would happen after 2030 depends on how quickly the electronics market develops.

On the hit list, however, is apparently the Seat Ibiza, which is currently being built in Martorell. If the Seat plant near Barcelona is to start building small electric cars from 2025, it is not clear what will happen to the Ibiza. "Of course we want to electrify the Seat Ibiza segment with a small electric vehicle based on the VW platform. This segment will be electrified from 2025," said Griffiths.

Around half a million cars are currently being built in Martorell every year. This corresponds exactly to the targeted production capacity for the Group's new small electric cars. In addition to the Ibiza, the Leon, the Arona and the Audi A1 are also built there. These would also need a new production home after 2025 if the plant's output cannot be increased. However, the report in Automotive News Europe does not provide any information on this.

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Photo gallery: Cupra UrbanRebel Concept at the IAA 2021

Seat does not bring a small electric car, says brand boss Griffiths-says

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