The small SUV is to be officially presented at the IAA 2021
The future of Smart is marked. After the brand experienced its electrical transformation that resulted in the Fortwo and Forfour only being EV there, you are now planning the future.
The joint venture has already defined the tasks, with Geely supplying the modern SEA platform and focusing on production and Daimler on the design of the Smarts of tomorrow. The aim is to make the brand a leading manufacturer of premium city and connected electric vehicles.
The first model of cooperation with Geely is the Smart eSUV, which will be presented as a near-series study at the IAA in Munich in September 2021. It is a four-meter-long SUV that is intended to expand the product range above the Fortwo and Forfour. Incidentally, Smart already had an almost finished SUV in the pipeline many years ago: The Formore was canceled shortly before its premiere at the IAA 2005.
The new SUV concept anticipates a future series model that is expected for 2022. It was developed for young families who want emission-free mobility with a vehicle with compact but versatile exterior dimensions and a spacious interior. Translated: The focus is more on the Chinese market than before. The SUV will also be built there.
Like all future models, the SUV will have a distinctive and groundbreaking design. The Mercedes design center will work on preserving the characteristic style elements of the brand's cars and reinterpreting them in a modern way.
In particular, the Smart eSUV will come up with retractable door handles in the style of the new Mercedes S-Class, a large panoramic roof, sophisticated ambient lighting and generally with flowing and sculptural shapes.
"We have seized a great opportunity to project the brand into the future, and our eSUV concept embodies the entire new DNA of smart. It is a visionary approach that creates a new identity for the brand. More beautiful, sportier and of course a lot cooler, "explains Gorden Wagener, Chief Design Officer Daimler AG," we are creating a new design ecosystem for exterior, interior and UX. Icons like this concept have the potential to make smart a leading design brand. "
The focal point of the new Smart will also be the infotainment system. It promises to be one of the most modern on the market, permanently connected and with over-the-air updates that will also improve powertrain performance, which affects performance, efficiency and charging speed.
The infotainment system will also have an enhanced voice assistant and will be supplemented by a range of the latest generation of services, such as the digital key (standard on all versions), which you can use to open and close the doors and start the Motor can use.
When renewing the brand, Smart thinks not only of new products, but also of innovative ways of selling them. For this reason, the company is developing an advanced configurator that will allow customers to buy cars directly online.
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In order to make the offer clear and comprehensible, Smart also relies on offers with safe, transparent and stable prices in order to accompany the driver in making his choice without uncertainty.
Picture gallery: Smart eSUV concept
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