Tesla is not easy in Europe. By 2019, almost every third electric car on Europe’s streets was a Tesla. At the beginning of 2020, the supremacy started to dwindle. Because the intensified EU regulations for the CO2 uniform average forced the established manufacturers last year to get started in electromobility, whereby Teslas Dominant Position Schwand. Meanwhile, the electric automobile manufacturer is moving back towards relevant market shares, such as automotive analyst Matthias Schmidt in his last report.
Through a corresponding vehicle pad in China and delivery of this Stromer to Europe, Tesla succeeds in recovering market shares. And this in a market, which alone through the compulsion of the CO2 specifications, from 354.000 units on 728.000 rose. In terms of percentage, the proportion of E-cars at the car market of 2.5 percent in 2019 rose to 6.7 percent in 2020. According to the monthly data of the European Electric Car Report by Schmidt Automotive Research, the proportion of Tesla at the E-Car Market was just 13.2 percent until the end of last year, and it could have come worse.
For the requirements for the individual CO2 goals would have been even more stringent, the thrust of European car manufacturers would have fallen significantly higher. Either way, all this led to Teslas market share from 31 percent in 2019 to only 13.2 percent in 2020. The company was also limited by the number of units that could deliver it to Europe and was flooded by competitive models.
With the third quarter 2021, however, a turning point seems to be achieved. First e-vehicles from the Chinese plant meeting in Europe, which leads to a record quarter. And also the outlook that Giga Berlin is commissioned can be hoped that the Tesla sales in Europe continues to increase. The Western European new deliveries from Tesla in the third quarter rose to 45.900 units, ie, 10.000 units higher than the previous quarterly record. This led to the proportion of Tesla in Europe‘s e-auto market in the third quarter increase to 15.5 percent after only 10.5 percent in the last quarter of last year.
Official Austrian data show that 99.5% of all new Tesla models that came on the streets of the Alpine country came from Chinese production. Only four of the 757 new vehicles in September were delivered from the USA. In terms of total Western European passenger car market penetration across all drive types, Tesla is now conveniently located on a rolling 12-month basis (1.3%) and conveniently in the first 9 months of this year (1.4%) Market share boundary broken.
For the full year 2021, the European Electric Car Report predicts that Tesla will have a 1.5 percent share of an overall market of 11.1 million vehicles. A corresponding market share in 2020 brought Tesla to the same characters as Jaguar Land Rover, Mini or Mazda. Just look at September that Tesla has been able to record a new monthly high of just under 4 percent market share, a monthly value that is not very much different from that, the Ford, Fiat, or Opel / Vauxhall is currently reaching.
The slow increase of Tesla at a quarterly basis should, however, may be considered with less caution, as Tesla’s electric cars have become omnipresent by the increasing coverage of European traffic saws and streets in many European countries. According to the historical data of the European Electric Car Report, since the market entry of Tesla in Europe, a decade over 420.000 vehicles approved.
“This seems to be the point where Tesla could create the jump from the star in the world of electric cars to a serious member of the European Auto Industry, regardless of the drive system,” says Matthias Schmidt in his report.
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6 thoughts on “Tesla comes back to the fast lane in Europe”
Wow, the day begins well.. &# 128578;
All the more I’m glad my testamentation in Innsbruck .. &# 128521;
In truth, the EM kids are no longer overlooked with us in the Alpine Republic &# 128578;
Market considerations do not make sense in times of chip crisis and slowly upward electric automotive productions. Yes, Tesla will put a new work into operation and then you will sell more cars from this plant to Europe. But they are not the only ones to put into operation or start production. All other manufacturers also make and after the start of a new work, the market shares in a small, slowly run-up market will be postponed.
Much more interesting must be to look in the medium term, which relevant segments cover the electric car portfolio and whether one is transformed its clientele as an established manufacturer. It’s about fleet customers to make large orders and white fleets. Then Tesla has apparently nothing at all. Thus, the big jump can not succeed, one will remain a niche provider. If you later have 5% market share, you can be satisfied. And thank the Japanese automotive industry.
Now the VW trolls are once again required. How many millions VW already gives back to PR?
Bravo Tesla! Keep it up!
Let’s hope that the burning lobby in Grunheide soon has to delete the sails. It would not be able to top a Tesla Made in Germany in the market. For the suitably image of the German car roders, that would be the best thing that could happen. If I work at VW, I would apply immediately to Tesla. A secure future is a lot worth. From PR alone, no group (over) can live – to bring the Fud David example of Kodak. Maybe soon a big German manufacturer belongs. Innovation earns success – preventing not. Bravo Tesla! Electric from the beginning – that’s how it works.
The consideration of a single market or sales month is never particularly meaningful.
Interesting are only the big figures, the overall production, the sales gain, the market acceptance and the market value of a company.
Tesla is expected to be 800.000 to 900.000 produced vehicles, almost twice as many as in the year before. This is for a former start-up and niche manufacturer, which was just 10 years on the market, was constantly totaged, more than good.
Alone the iron will want to sell affordable BEV sports limousines as a mass product, should find appreciation. This still comes the one-time company philosophy, the matter with the environmental protection, which mobility without fossil energy sources should enable avoidance of exhaust gases in the urban environment.
Most of the combustion manufacturers can not keep up who align their productions only after the wind direction, and actually do not want to do anything else than their image pr-just green, or manipulate their technical incompetence through software, at the expense of the environment.
A reason to support a purebred BEV-OEM whose driver all affected by the smile effect without having to mentally obscure their leasing rate.
Bev is not BEV, the acceptance makes it.
Despite his, every BEV is important for climate protection and the right way away from the exhaust shafts.
PS: Next year, the T-Hour of the small cars begins, which is still looking for a name.
Tesla still builds much fewer models in his electric cars as competitors such as VW.
Due to the new large components, which are produced with the large die casting machines at Tesla, a model change significantly facilitates. You can cast other components by simply swapping the molds and swap the gripper at the unloader robot.
If you make a model change in a steel sheet production, this is probably much more expensive because there are changes to many used industrial robots. And you have to change the forms to the thermoforming presses.