Tesla, Hyundai and Kia dominate the European electric car market

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Tesla, Hyundai and Kia dominate the European electric car market-tesla

As is well known, the Tesla Model 3 is stirring up the European market. But not alone. Two other brands can show enormous growth in the European electric car market from January to May 2019 compared to the same period last year. Other automobile manufacturers, on the other hand, remain almost in the same position as last year.

Tesla accounts for 24.3 percent of total EV sales in Europe as of May 2019

If you compare the growth of the European electric car market to China, it shows that European sales of electric cars have grown by a good 82 percent compared to the same period in 2018. In China, growth is only 44.1 percent. In absolute terms, from January to May 2019 there were 126.966 e-cars registered.

A good quarter of these were from Tesla (30.890 vehicles). Because although the Model S and Model X suffered a drop in demand of 52.9% (Model S) and 33.3% (Model X) compared to the previous year, the Tesla Model 3 helped out of the crisis. Overall, Tesla was able to grow by 244.5 percent in the comparison period compared to 2018.

Hyundai and KIA also with growth rates over 100 percent

In purely percentage terms, Tesla is only outranked by one brand in Europe. Hyundai was able to increase the number of e-car registrations by 281.9 percent compared to the same period last year. In 2018 there were still 3.312 e-vehicles, in 2019 there are already 12.647 electric cars.

The fact that Hyundai is now investing billions in electric cars, alternative drives and autonomous driving should only be beneficial to further growth. Also the fact that an e-SUV is being developed on the basis of the Electric-Global Modular Platform (E-GMP).

For its part, KIA achieved a good 102.7 percent growth, at 6.301 vehicles registered in Europe. It could well be more, but KIA slows itself down; because the demand is significantly higher than the actual planned production capacity.

Because long delivery times deter potential buyers. This came about because the surprising demand from around the world surprised us. Now it is a matter of distributing the available vehicles to the respective target markets accordingly. Unfortunately, the number of e-vehicles that is needed to fulfill all orders in a timely manner is not available here.

Together, Hyundai and KIA as the Hyundai Group achieve 195.1 percent growth compared to 2018. A strong sign after sales had already doubled in 2018 compared to the previous year.

VW, BMW and Daimler are positioned from midfield to the lower ranks

It is a well-known fact that there cannot only be winners. This is also the case with sales of electric cars. Here it is becoming apparent that the German manufacturers such as VW, BMW and Daimler are claiming places in the middle to the lower ranks for themselves.

In the first five months of 2019, Volkswagen AG achieved growth of a good 79.7 percent, with the largest share of growth being attributable to the Audi e-tron, which is already 5.080 registration in Europe. VW itself achieves growth of 23.7 percent compared to the same period last year; clearly driven by the discontinued e-Golf.

At BMW there are 12.721 registrations alone for the BMW i3, currently the only electric car in the group. Compared to 2018, sales could still be increased by a good 43.8 percent. Were 8th in January to May 2018.888 vehicles sold, there were already 12 in 2019.784 electric cars.

The difference, amounting to 63 vehicles, between BMW i3 registrations and the group’s total sales relates to unnamed MINI models.

It looks less gratifying at Daimler. As a group, they were only able to grow by 3 percent compared to the same period of the previous year. smart made it to 5.285 e-cars compared to 5.172 in 2018. Mercedes itself at 164 versus 117 in 2018. But especially at Mercedes, a significant growth spurt can be expected towards the end of the year; because then the EQC should be introduced across the board.

French with a divided appearance

Driven by the Renault ZOE, Renault places itself in the middle in 2019 with growth of 44.5% compared to the previous year. Total 19.360 e-cars have already been sold, compared to 13 in 2018.394.

For PPE, it fell by a good 32.2% overall compared to 2018. It should be noted in this context that we are here from 1.937 e-cars from total sales in 2019. Or otherwise stated 1.5% of the European E-Auto Market.

Citroen lost 21.5%, Peugeot 21.8% and Opel a whopping 47.7% compared to 2018. In the short term, no growth is to be expected here either. Although Opel has now announced the Corsa as an electric car and the Astra as an electrified vehicle, their market launch will take time.

Before that we will see the Peugeot e-208 and its SUV variant e-2008. These should already be on the road at the beginning of 2020.

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