- Worldwide acceptance of electric cars is increasing
- Toyota as a brand with the highest electrical competence
- Different motives of the advocates of e-mobility
- Electric car as first or second car?
- Update of the electric car index in October 2011
At the 2011 International Motor Show in Frankfurt, TuV Rheinland presented what is probably the most comprehensive, representative study on the subject of electric mobility. The mood of consumers was examined in twelve major automotive markets, including China, Germany, France, Great Britain and the USA.
Worldwide acceptance of electric cars is increasing
A gratifying result of the global Electromobility study is that the acceptance of electric cars is increasing worldwide. The willingness to buy an electric car when buying a new car in the next five years is particularly high in emerging markets with constantly increasing mobility: India (92%), China (88%), Italy (85%). In Germany and the USA, only 57 percent of respondents would buy an electric car. Noteworthy is the conclusion to be drawn from the study that electric mobility is hardly popular with consumers in the high-tech country Japan, where electric cars are already being mass-produced (34%). In contrast, the majority of respondents globally endorsed Japan (53%) and Germany (42%) as technology leaders. The following graphics from TuV Rheinland:
Toyota as a brand with the highest electrical competence
It is noticeable that brands such as Nissan and Mitsubishi, which already offer production vehicles with purely electric drive with models such as the Nissan Leaf or the Mitsubishi i-MiEV, do not appear at the top of the worldwide rankings of the TuV Rheinland study. Favorite among the respondents is in terms of brand awareness and commercially available Toyota.
When asked: “Which manufacturers come to mind when you think of an electric car?’ 40 percent of all respondents from a total of twelve countries named Toyota in first place, although the Japanese carmaker, unlike Nissan and Mitsubishi, does not currently offer a purely electrically powered car. Nevertheless, in eleven out of twelve markets, Toyota is given the highest level of competence when it comes to electromobility.
It is therefore not surprising that one in three of those surveyed worldwide would choose a Toyota if the decision to buy an electric car was made today. In Germany, 26 percent of potential buyers make this choice. “Toyota is obviously benefiting from the image advantage that the company has gained through its more than ten years of experience (since 1997) with hybrid vehicles in the market,” explains Dr. Thomas Aubel, Executive Vice President Mobility by TuV Rheinland, the result of the survey.
Different motives of the advocates of e-mobility
The motives of the advocates of electromobility differ in the individual countries. While in Germany environmental protection is the main argument for an electric car, in many countries, e.g.B. in the USA or Great Britain a potential cost saving in the foreground. Respondents around the world agree that the power for electric cars must come from environmentally friendly, renewable energy sources.
Electric car as first or second car?
The intercultural differences are also interesting with regard to the purchase of an electric car: “For respondents in Germany, France and the USA, the electric car is more of an option as a second car,” explained Dr. Thomas Aubel. “In the nine other countries, those surveyed want to buy the electric car primarily as their first vehicle.”
Update of the electric car index in October 2011
Since 2010, the consulting firm McKinsey has published the so-called Electric Vehicle Index (short: Evi, old.: electric car index) was collected and published, most recently in July 2011. It remains to be seen whether the update of the Evi, which is expected in October, will confirm some of the study results mentioned here.
If you are interested in the details of the TuV Rheinland study, you can read the original here.
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