- The story of Skoda is like a fairy tale
- In the Czech Republic, the monthly wage is around 1000 euros
- What car enthusiasts can look forward to in the near future
- A Vision E shouldn’t cost much more than a Kodiaq
- Comprehensive network of e-charging stations planned by 2018
- Skoda is the most successful importer in Germany
The story of Skoda is like a fairy tale
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1906: The first car in model history was the Voiturette. The two-seater comes from the Laurin & Klement company, which Skoda took over in 1925.
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1926: The Skoda 110 was created (also as Laurin & Klement 110) in ten series between 1923 and 1929. The maximum speed was 80 to 90 km / h.
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1932: Between 1929 and 1933, Skoda offered the Type 110 with an eight-cylinder. 100 pieces were built, today only three of them exist.
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1935: The 640 Superb was the inspiration for today’s mid-range Superb. Back then, the Skoda (with a six-cylinder) was a luxury, available from 1934 to 1949.
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1948: The 1101 Tudor (after the American "two-door") was a best seller: From 1946 to 1952 the car was sold 67,000 times as a coupe and roadster.
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1957: A rare dream in red: Only five copies of the Skoda 1101 OHC Type 968 (92 hp, 190 km / h) were made. The basis was the 1101 Tudor from the 1940s.
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1962: The Skoda Felicia is not just an inconspicuous compact car from the 1990s: 1959 to 1964 a convertible beauty already bore the name.
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1966: The Skoda 1000 MB – the number stands for the displacement – was widespread in the GDR. Over 60,000 copies were exported to East Germany.
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1976; The Skoda 130 RS with rear engine and air cooling, like all Skoda 100 series, was considered the Porsche of the East. Class win at the 1977 Monte Carlo Rally.
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1989: The life cycle of the Favorit compact car marks the turning point: The car ran from 1987 to 1994 – in the middle of it, in 1991, Volkswagen took over Skoda.
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Since 2015: With the third generation of the Superb, Skoda even gives Mercedes drivers a choice. The Superb also attacks its sister model, the VW Passat.
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2020: At the auto show in Shanghai at the end of April, Skoda will unveil the Vision E study – it stands for Skoda’s first electric car, which is due to come in 2020.
The cars of the Skoda brand surprise again and again with unusual details – also because inventiveness is a tradition in their Czech homeland. Now the VW subsidiary has developed its vision of the electric car.
None, this is not a real car that was just revealed. It does have a name, Vision E, but it cannot yet carry anything else. At its development center in Mladá Boleslav in the Czech Republic, Skoda is only showing a model made of clay and paint – a design that has become form, more intended for internal use.
The piece is so important to the company that even before the official world premiere at the auto show in Shanghai, they invited people to a presentation in their own design studio, where photography is strictly prohibited. Because the Vision E should point the way into the future – without Skoda having its roots in the traditional industrial and handicraft region of Bohemia want to forget.
With a mix of tradition and modern technology – Skoda is a VW subsidiary – the Czechs drove very well. Skoda sold 1,170,000 cars worldwide in 2016. The number is growing every year, and the brand is now represented in 102 countries.
It’s not just the connection to Volkswagen that is responsible for its popularity, but also a certain attention to detail. "Look," says Marko Jevtic, responsible for the exterior design of the Vision E, "all the elements that are painted white on the clay model will be made of glass in the finished concept car." the front, moldings over fenders and doors.
Skoda has designed its first electric car: the SUV Coupe Vision E with a range of 500 kilometers should make the start
It is not yet clear whether the cut glass will also be part of the car in 2020 when the Vision E goes into series production as Skoda’s first electric car. But for Jevtic it was particularly important to incorporate the glass details, because "the cut glass is a strength of this area, probably the best glass cutters in the world work here".
Even if Jevtic is not a Czech, but comes from Slovenia, he has internalized the pride that the Czechs maintain in their craft traditions and in their inventive talent. The ship’s propeller comes from the Czech Republic, as does the sugar lump, the push button or the soft contact lens.
Not only Benjamin Franklin did research on the lightning rod, but also a certain Prokop Divis. There were also Czech innovations in street lighting, steam-powered cars (okay, a wrong turn), and early electric vehicles. And then one of the greatest car developers of all was born in Bohemia: Ferdinand Porsche.
In the Czech Republic, the monthly wage is around 1000 euros
But you shouldn’t be too distracted by the history, because ultimately Skoda is a wholly-owned subsidiary of Volkswagen and adheres to the corporate strategy. The now presented Vision E with a range of 500 kilometers would not have existed if the MEB, the modular electrical construction kit platform for the Vision E and comparable group models, had not been devised in Wolfsburg.
Nevertheless, Skoda boss Bernhard Maier insists that his brand play its own creative role. "Everything that you find in the body is completely developed here at Skoda." The boss points out the qualities of Skoda in terms of space utilization – in fact, cars of comparable size do not offer as much space inside as the Skoda models. "And then we produce here with a very high degree of vertical integration," says Maier. In the Czech Republic, the average monthly wage is around 1000 euros – which is another reason why Skoda can do more than others.
But the brand no longer wants to be cheap Jakob. With the Kodiaq A large SUV came onto the market for the first time in 2016, the third generation of the Superb (since 2015) has won comparative tests against Mercedes, and the Octavia has been showing for years how a notchback model can be successful in the Golf class.
What car enthusiasts can look forward to in the near future
Go full throttle on the racetrack or virtually experience the interior of the new electric Jaguar. In Los Angeles, automakers are going to sell everything that will be fun tomorrow. Source: The World
The popularity of the customers also comes from what Skoda summarizes under the slogan "Simply clever": detailed solutions such as the ice scraper in the fuel filler flap (first in the small car Fabia), the screen in the door (Superb) or now the plastic strip in the Kodiaq, which automatically wraps itself around the door edges when the doors are opened.
But that alone is not enough, Skoda faces the same problem as everyone else: exhaust emissions. In order to meet the future CO2 regulations in Europe and China, the brand is now relying on electric cars. “Experts assume that by 2025 every fourth newly registered car will be an electric car is, "says Maier," that’s why we will be presenting five electrically powered models by then. "
The first in 2019 will be the Superb with a plug-in hybrid – this combination of combustion engine and electric motor counts all statistics for electric cars. On the one hand, this is fair because a plug-in hybrid, unlike a full hybrid, can travel up to 50 kilometers on electric power alone.
A Vision E shouldn’t cost much more than a Kodiaq
On the other hand, it is unfair because the petrol engine is predominantly used on longer journeys. Even taking plug-in hybrids into account, only 0.57 percent of all new registrations in Germany are powered electrically today – in China it is 1.45 percent.
Even so, Skoda’s strategists believe that demand will soon pick up. By 2020, eight percent of new registrations should have an electric motor, and by 2025 it will actually be every fourth car sold. If not, the CO2 targets will probably not be met, and the manufacturer will have to pay 95 euros for every gram above the limit value per car sold.
Instead of transferring money to Brussels, they would prefer to subsidize their own products in order to make them attractive to customers. Because if a Vision E costs much more than a Kodiaq, then it will remain difficult with electromobility.
Comprehensive network of e-charging stations planned by 2018
Car companies and service station operators want to build a nationwide network of e-filling stations by 2018. 60,000 electric cars are already rolling on German roads – despite steep prices. Source: The World
Ultimately, this applies to all car companies, and many are puzzling out similar electrical strategies. But at Skoda, reports about electromobility and automated driving, which Vision E should also master, sound different from others. Bolder.
Because Skoda is still considered by many to be an underdog brand from the Eastern Bloc. Apart from the fact that the Eastern Bloc has long been history: In 2016, the silver anniversary of the takeover by Volkswagen was celebrated. For more than 25 years, Mladá Boleslav has been working under Wolfsburg rule, and in addition to its own ingenuity, corporate technology is also responsible for its success.
Most Skoda are sold in China, where they also have factories. The German market, Great Britain and the Czech Republic follow. "We have been the market leader here for 80 years without interruption," says company boss Bernhard Maier, "Skoda is the pride of the whole country."
Skoda is the most successful importer in Germany
The market share at home is 30 percent (VW in Germany: 19.6 percent), and anyone who drives through the Czech Republic will soon believe that practically everyone drives a Skoda. It helps that there is no domestic competition, on the other hand, that would also have to be the case for the Spanish VW subsidiary Seat be valid. But she only ranks fifth in her home country.
Skoda is the most successful importer on the German market: a market share of 5.6 percent means a comfortable lead over its rival Renault (3.9 percent), and Opel and Ford (a good seven percent each) are slowly coming into view. If things continue to go so well, you might be able to use cut glass from Bohemia in a production car.
The trip to the Czech Republic was supported by Skoda. You can find our standards of transparency and journalistic independence at www.axelspringer.de/unabhaengigkeit
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