Volkswagen is ahead of digitizing sales and establishing new business models: At the beginning of September, the Volkswagen Carabo started in Germany. Customers can use the fully electric bestseller ID.3 and ID.4 Subscribe now – the ID.3 there are 499 euros per month, converted a good 17 euros per day. “We achieve an important milestone in the business model 2.0 and drive with our Accelerate Strategy to change from the pure vehicle manufacturer to the mobility provider quickly and consistently, “says Klaus Zellmer, Executive Board for Sales and Marketing at Volkswagen.
Towards the end of 2021, Volkswagen also starts its offer for online leasing and online sales in Germany – first in agency sales for the ID.-Family, then the platform as a marketplace will also be available for trading to offer burners as well as hybrid vehicles.
“The number of people grows, who do not necessarily have a vehicle permanently, but want to use it exclusively for a defined period of time. For you we have now developed a new, flexible range between leasing and sharing with the Volkswagen AutoBo now, “says Zellmer. “We estimate that around 20 percent of our sales from subscriptions and other short-term mobility offers could come from 2030 to 2030.”
Trade should be involved firmly
The car subscription is either at three or from six months minimum term, after which it is always flexible for the customers at any time. In the contract everything is inclusive, except for the cost of the electricity. Specifically, this means: 800 free kilometers per month, full service with approval, main investigation, maintenance, inspections, insurance and taxes. As an offer to the start, the customer can deliver the vehicle with flow of 14 days to his wish site and pick up again. In the future, a delivery of the trading organization is also planned.
The trade is integrated into the subscription model, for example, during maintenance and repair from the beginning and should be successively involved more intensively in order to be the face of the Volkswagen brand as well as in this area. At a later date, for example, it is planned that customers can conclude their subscriptions directly at the dealer. “We will fully play the advantages of our strong commercial network,” says Zellmer.
Start online leasing and sales at the end of 2021
At the same time, the company is progressing quickly to give a further strong digitization boost as part of Accelerate its distribution channels: Volkswagen also wants to offer leasing and sales terminals online at a few months after the start of the Auto subso – first for models of the ID. Family and then also for new and used existing vehicles of all drive types. Traders and their vehicles should be fully in the central digital marketplace of Volkswagen WWW.car search.be integrated.
The automaker wants to appeal to a larger customer base in this way and generate additional sales. “We bear the changed purchase behavior of customers so account – the customer can choose flexibly between contract conclusion in dealership or online. In any case, we need a strong online appearance along with great customer proximity and local presence about the trade, because a strong brand is based on a promise and trust, “says Zellmer. The trade also remains an important partner when buying online: So customers in the network indicate the dealers of their choice for advice, service or delivery – and this receives the same commission as in the case of an order directly at the trading partner.
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