Why the electric car fances the affordable small car

Audi and Co. Models hire one

Why the electric car fances the affordable small car

Why the electric car fances the affordable small car-affordable
Motor1.com Audi lets the A1 and Q2 run out without a successor

  • Site author Stefan Grundhoff

  • Site editor Sebastian Viehmann

Audi and other premium car manufacturers rise from the small car business. This has little to do with the chip deficiency, but with a repositioning of many car brands "Class instead of mass" – and also with emobility.

For links on this page, Site receives. A commission from the dealer, Z.B. For marked. More infosje continues to use electrification in the auto industry, the harder is it for the vehicles of small classes. The premium brands will have their customers feel that. Audi has now announced the exit from the entry -level models A1 and Q2 – they don’t get any successors. Other brands will follow.

Audi throws A1 and Q2 out of the range

The announcement by Audi CEO Markus Duesmann was not quite surprising. The reason is by no means the persistent chip crisis that should extend well into 2023, and also not the increasing focus of the car manufacturers on the important markets in overseas.

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Rather, it’s about that Margen on the individual car and the species -appropriate positioning. More and more manufacturers now understand that the struggle for quantities is by no means a war you have to win. Because if you sell many cars, you don’t necessarily have to be successful and have the best earnings figures. The premium manufacturers in particular have been in a whirlpool in recent years higher, larger and more. Tesla with the highest market value of all car manufacturers is the best counterexample: in terms of pieces, the Americans are still far from VW, Toyota or Mercedes, but many investors trust Musks significantly more than on that of the established auto giants.

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Volume no longer the only measurement variable

For many, volume was the number one measurement size, but that seems to change slowly. It’s more than ever Brand values, positioning, image and a product that fits the brand perfectly. It is surprising that Audi, with its mix of premium and high -tech, can do without an entry -level model A1, which is hardly more than a noble VW Polo? It looks no different with the Audi Q2, which originally even wore the designation Q1. He also has largely identical technology with other brands in the Volkswagen Group. These volume fruits may harvest Volkswagen, Seat or Skoda in the medium term, because Audi strives upwards. You now also take the word luxury in your mouth that has long been antenealed from Stuttgart to Ingolstadt.

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Daimler also reduces below

So far, Audi and BMW have struggled with the term "luxury", and although the products had their home deep in the luxury class, you silent and wanted to be one who also served the customers of the lower segments.

It looked a little different with former Daimler AG, which has recently been sailing under the flag of Mercedes Group AG. On the one hand, your own portfolio on the small front-wheel drive platform was more than ever thought and put more than a handful of play comrades to the Golf competitor A-Class, which was called CLA, GLA, Cla Shooting Brake or a Sedan. The volume rose-the contribution margins sank and were specifically cushioned by the fact that the top models of the S-Class, G-Class and especially the Pseudo-Submarke Maybach were very successful in China, especially in China.

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In the next few years, too, some models of the entry segments will disappear under the influence of the electrification that is increasingly reaching. Meanwhile, models such as the Audi Q9 come as a new top model and the standard implementation of the Landjet.

The dying of the economical small cars

In fact, the range of small, actually economical and thus environmentally friendly entry-level cars with petrol or even diesel engine is fairly thinned out; This does not only apply to the premium brands. In addition to the other brand orientation, there is an essential reason for this: the exhaust gas regulations of the EU, especially the upcoming quasi-burner ban with the Euro 7 standard, make small cars too expensive with petrol or diesel engines in development and manufacture. According to information from a Mercedes insider, this even applies to the plug-in hybrid versions in the A and B class-you will probably be lost in the future.

From for polo and co.?

In addition to the expensive electric version, Fiat only offers the Fiat 500 with a single motorization and, quasi out of competition, as a Abarth sports version for enthusiasts who are concerned with driving pleasure and not about economy. It looks dark for the VW Up and perhaps even the larger polo in the future: it will probably no longer exist with normal drives, but only as an expensive electric version. Opel has already stopped the Karl and Adam models, the smallest model is currently the Corsa.

Why the electric car fances the affordable small car-electric
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Come the Stromer for everyone?

The exciting question remains whether the electric drive in the future in all price and vehicle classes will not simply replace today’s petrol and diesel models. So far, gasoline and diesel cars have reached the current limit values and consumption standards with so-called "mild hybrid systems". With EU7 it would be different. "We fear that a 48-volt system will not be sufficient," said a high-ranking VW manager in the spring of the "Business Insider"."The installation of a larger, supportive electric motor is disproportionately expensive, according to the assessment in the VW group. The additional costs for the technical upgrade would amount to several thousand euros per vehicle. Such sums would have an impact on the sales figures for smaller models. Small cars would lose their cost advantage and thus also customers. The VW environment therefore speaks of an impending mobility brake for low-wage earners", Reports the portal further.

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Mini-stromer unsuitable for many customers

Volkswagen only wants to have a large part of his vehicles driven electrically before 2030 and also promises entry-level models with an electric motor. Cars like the ID1 or ID2 would then correspond to today’s VW e-up or Polo, just electrical. Such vehicles would be for around 10.000 to 15.000 euros can be represented – but so far only provided that there are still high purchase bonuses and tax advantages for Stromer in the future. In addition, the current raw material crisis has shown that the claim that the claims that are repeatedly decreased by analysts or electric car lobby associations such as "Transport & Environment" are not constantly sinking: Rather, the prices could increase significantly.In addition, a mini-streak of this price range would only fulfill basic requests because of the space and range and the buyers would be dependent on having a loading option near their apartment at any time.

Dacia: Sandero or Elektro-Spring?

For many car buyers who are currently driving a small car with a normal drive, emobility does not offer an equivalent replacement, even if the petrol engines are more expensive through the fuel price records. An example: One of the cheapest e -cars is currently the Dacia Spring, which – but only after deducting all funding from the taxpayer pot – 11.000 euros costs. There is a minimum car with little comfort, 230 kilometers range and droughts 125 km/h top speed. For the same price there is also an Sandero with LPG system that not only offers more space, safety and equipment, but also an alternative to expensive gasoline prices.No wonder that the Dacia brand is not planning to abolish its cheap combustion models soon. Instead, with the new jogger you are now particularly wild in the former VW Terrain – that of the affordable family car with economical combustion engine. Just as the Passat once was, the VW boss Diess has on the shooting list: In the future, its customers should only buy electric models.

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