Why the German automakers now catch up with electric cars

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Why the German automakers now catch up with electric cars-german

Marcus Berret, one of three managing directors of the management consulting Roland Berger and expert for the automotive industry, does not find today that the German automakers in the electromobility behind. Especially VW Make much right, as he explained in an interview with the editorial network Germany (RND). The change pressure in the automotive industry has “gradually assumed very large proportions over the last years”. Have “non-classical components”, such as software and electronics in the past, made only a good 15 to 20 percent in a vehicle, lying their share of electric car at 60 percent and more, especially because of the thick battery in the underbody.

The current chip crisis, which is partly responsible for massive delays in vehicle production, is “merely a symptom of all development” and forces “especially in the electronics and software area even more cooperation between providers,” says Berret. He assumes that the market of automobile manufacturers will “continue to consolidate” in the future: “There is simply too many providers today,” says the consultant.

Volkswagen as scarce In addition to Toyota worldwide highest car company, in this regard “in recent years many real decisions made and implemented, also with regard to cooperation”. The partnership between VW and Ford approximately – Ford builds an electric car on VWS electric form of electricity MEB – refers to BERRET as “exemplary”. Exactly such measures need more, finds the consultant. But also the other German manufacturers are “very good” and “through the great efforts of recent years” in a good position to “continue to play a leading role in the world market.”

“The pressure on the manufacturers is enormous”

The transformation is a balance act, the automotive expert defends the wars of the German manufacturers: electric cars “no good margin,” he says, but at the same time the drive turn must already be financed, which is best with classical models and drives. This transformation phase will take four, five years, he says. The ability of the manufacturers but will “be driven in the future not only from the current margin, but also by their future prospects and their story to investors,” says Berret. Currently, Germany’s car brands “are intensively involved in redeploying their resources, billions, but which can only be issued once,” explains the consultant: “Investing in software, into a new press shop, cell production, battery assembly or in its own operating system?”The pressure on the manufacturers to set the right horse is” enormous “.

In the international competition, however, the German manufacturers in the recent past have “well caught up”, BERRET. The criticism of recent years that they had overslept the electromobility, had been “entitled” because the German manufacturers act “relatively sluggish”. “But so slowly the vehicles come to the street, which would have used it earlier.”BERRET speaks of a” great wave of new vehicles that will play a major role in the world market.”And in the coming years,” still very much do “.

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4 thoughts on “Why the German automakers now catch up with electric cars”

  1. It’s not about a technical deadline, but rather the deadline in the moral commitment to our environment.
    It makes a big difference whether an OEM will change its products, or only due to customer demand.
    At this point, the need for many OEMs is confused by any fashion leads.
    Environmental protection is not product diversification, but that must be the agenda!

  2. In the end, the management consulting, which had written off the German manufacturers in the electrical age even a few years ago together with the usual industry speakers brave and Dudelheimer (“Kodak, Nokia …”), now slowly on current course. After that, everyone has known.

    An electric car is a car, as it depends on market research, sales concepts and organization, quality and after service. If there were at Tesla market research, you know, many customers know Z.B. a local dealer, carplay, HUD, etc.. That’s a reason why the former market leader has lost extremely market shares in Europe among the BEV. Another reason is that Tesla has apparently set the technical development in 2017 and only no fan has noticed. The others are in price / performance after four years, absolute performance, load speed at the front.

  3. VW or. Although VAG is available per BEV, but so correctly on quantities you do not want to do, but first and foremost you try to keep the costs low by inserting sister models almost at the same time into the market and do not install optimal parts from the existing shelf.
    Because right here lies the difficulty of the old, sluggish OEMs: You have to create the spagat to transform slowly without leaving your outdated core business. Not in vain, the acceleration values whose BEVs are castrated, “not to overwhelming the customer,” as VAG calls it and yet they repeatedly bring stronger RS and GTI models, although a combustion engine is far worse, both for the driver, as well For the control electronics.


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