With high sales figures in the fight against the competition
Big plans for Jaguar and Land Rover
jaguar With new models such as the Mittelklasselimousine Jaguar XE, things should now go up.
With the F-Type and the Range Rover Evoque, Jaguar and Land Rover recently landed two hits. This is also reflected in the sales figures. And other success models should follow when it comes to the British.
When Jaguar Land Rover was taken over by the Indian Tata Group in 2008, many experts smiled at this. Today the British are the car manufacturers of the hour-their vehicle sales have more than doubled within six years. With new models such as the Mittelklasselimousine Jaguar XE, things should now go up. But the most difficult test is still ahead.Around 425.In 2013, both brands sold 000 cars – an increase of 19 percent compared to the previous year. "And the best result in the company’s history," says Peter Modelhart, Managing Director of Jaguar Land Rover Germany. In his field of work, too, things were going more than good. From almost 10.000 cars in 2010 grew at almost 20.000 last year. Especially with the smaller of the two brands – Jaguar – the demand exploded; 4.160 new registrations in 2013 meant a plus of 30 percent compared to 2012.
jaguar From 2016 the first SUV of the brand should also be presented. There was already an outlook in the form of the CX-17 study.
Efficient motors should follow
The British invested vigorously so that it goes on in this way. 3.5 billion pounds alone were shoveled for new products. By 2020, 50 new models, variants and engines should come onto the market. The diesel hybrid versions of the luxury SUV Range Rover and Range Rover Sport, which are supposed to make up for 100 kilometers with a good six liters, are still starting in the current year. In the coming year, the Land Rover Discovery Sport will follow in the off -road vehicle brand. The successor to the mid-range SUV Freelander is the harbinger of an entire model family, which will also include a new edition of the larger discovery and which is positioned between the luxurious range-rover and the robust defender.However, great hopes are mainly put in the Mittelklassemodell Jaguar XE, which will compete against the German Premium Phalanx from Audi A4, BMW 3 Series and Mercedes C-Class from the coming June. The segment is highly competitive, but is also considered one of the most important future growth markets. The four-door is based on a new fully aluminum platform and, thanks to the correspondingly low weight and new engines, should make do with almost four liters of diesel in the most frugal variant. The first SUV of the brand should also be presented on the same technical basis from 2016. There was already an outlook in the form of the CX-17 study.
The cat slim off
Freshly placed models and new series alone are not enough. Technically, Jaguar Land Rover also has to do a lot-first of all in CO2 emissions. The British are at the top of the industry with their large cars in this regard. The fleet currently emits 181 grams on average, and by 2020 it should still be a maximum of 135 grams after EU will- a further and very costly path. If he does not succeed, sensitive penalty payments threaten. In this regard, too, the new XE has a central position; The smallest car of the brand will also be the easiest and most economical. In addition, it should have a large proportion in the sold model mix.
Better price-performance ratio for used
You can find out what you should consider in the case of annual cars, daily registration and the purchase of a used car in our used car guide – as a handy PDF.
In general, the British primarily focus on lightweight construction when it comes to saving fuel – they have collected competencies there for some time. Another component should be the new engines, but to which the company is still largely covered. However, there will probably be no reservation. At least Modelhart, Jaguar/Land Rover managing director, promises not to completely do without eight -cylinder engines in the future. Consumption reductions are to be achieved in the large model series through hybridization, among other things.
The Jaguar XF in the test
Luxury meets sportiness
Site Luxury meets sportiness
With technology to success?
And even with infotainment and assistance systems, you had to invest a lot. In both areas, Jaguar and Land Rover are currently weak compared to the German competition. In the future, this should change through technology enemy food such as a head-up display developed into a virtual windshield or a laser-based terrain detection system for off-road trips. It goes without saying that the smartphone integration is also modernized with new models. The company recently received partnerships with Apple and Google.At Jaguar, one believes that the renewal can succeed despite economic hurdles. "We are growing with strategic seriousness," says Modelhart. The dealer at least believes that. Not only since the adorable Jaguar F-Type and the chic Range Rover Evoque finally ensure desirability in the showrooms. In the past few years, retailers have done good business with returns well above industry average. That just makes it to expand the network. The number of businesses of almost 2 worldwide.500 to 3.100 car dealerships grow in 2017. In Germany, 208 retailers are to drive away the vehicles of both brands in the coming year. In 2010 there were just 133. All new and gradual companies are prescribed a new appearance: noble but homely atmosphere should finally drive away the dusty off-road vehicle mief at Land Rover and the rest of baroque landadel arrogance in Jaguar. An investment that you as a car seller only do if she could be worth it.
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