The luxury class simply has no sales crisis
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A top year for Rolls Royce was 2012. A good 3500 cars sold represent a record in 108 years of company history.
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Bentley was able to sell a good 8,500 vehicles, 387 of them in Germany.
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And Lamborghini is also satisfied with 2012. 2083 cars found buyers.
Krise? What crisis? This is a question that manufacturers of vehicles in the absolute luxury segment could ask. Because sales of new vehicles in Europe fell dramatically last year. But the manufacturers of small and compact cars in particular had to give up.
Those who manufacture vehicles at prices of over 200,000 euros, on the other hand, generally felt little of the slack: Roll-Royce was able to report record results in its 108-year history in 2012. On the European mainland, sales of the luxury brand increased by 21 percent, in Germany it was 15 percent – making 63 vehicles sold in this country, 57 of which were also registered in Germany.
The BMW subsidiary sold 3575 vehicles of the Phantom and Ghost models worldwide, compared to only 3538 units a year earlier. The largest market in 2012 was again the USA, ahead of China and Europe. It was followed by the Middle East.
Bentley increases by more than 20 percent
The VW luxury brand Bentley can also look forward to a strong 2012. The British sold 22 percent more vehicles than a year earlier. A total of 8510 vehicles rolled off the production lines in Crewe, most of them, namely 2457 units, went to the USA.
China follows in second place with 2,253 cars. A total of 1333 Bentley vehicles were delivered in Europe in 2012, an increase of twelve percent, of which 387 vehicles were newly registered in Germany. The super sports car brand Lamborghini, which is also part of the VW Group, can also be satisfied with the past financial year. Demand for the extreme vehicles from Italy was 30 percent higher than a year earlier.
A total of 2083 cars from the Gallardo and Aventador series left the halls in Sant Agata. The three sales markets of Europe with 29 percent, America with 28 percent and Asia-Pacific 35 percent bought vehicles in the same order of magnitude.
European customers, especially in Great Britain, Germany, France and Switzerland, accessed it more frequently, so that sales in Europe rose by 34 percent. According to the Federal Motor Transport Authority, 106 Lamborghinis have been newly registered in Germany.
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